Press Release
Mr. Roof Taps Planit to Reinvent 50-Year-Old Brand

BALTIMORE (December 1, 2015) Planit is proud to announce its partnership with Mr. Roof, the nation’s largest residential roofing company. For 50 years, Mr. Roof has been committed to providing the best quality roof for the most competitive price with offices in Nashville, Louisville, Cincinnati, Grand Rapids and Ann Arbor. Mr. Roof also operates as Able Roof in Columbus, Ohio.

“We knew we needed a marketing firm that is well voiced in our space, yet disruptive enough to create a bold new brand identity for such an established business,” said Jim Ziminski, president of Mr. Roof and Able Roof. “Planit is that firm, and we’re confident that our new brand strategy and campaign will grow our business and build strong relationships in new markets.”

Planit was tasked with creating a new brand identity and implementing a comprehensive marketing strategy for Mr. Roof as it looks to reach new customers and enter new markets. To date, the agency has transformed the company’s logo, redesigned its website and created a campaign around the “Roof Crew” that demonstrates the multiple people behind the scenes — from installers to customer service representatives — who are essential to the Mr. Roof customer experience. This campaign includes television, print and digital advertising. Planit has also designed a new trade show booth, developed a direct mail campaign, created a homeowner education video and developed other marketing collateral for the company.

“We’re thrilled to have the opportunity to breathe new life into Mr. Roof’s 50-year-old brand identity, and bring a personal touch to the brand,” said Rich Reiter, creative director at Planit. “Through showcasing the ‘Roof Crew’ and working to ensure accessibility and clear communication throughout each campaign element — from the new website to the TV spots — we’re confident that current and new markets will become familiar with all Mr. Roof has to offer.”

Annual ranking showcases the fastest-growing urban businesses in America

BALTIMORE (October 9, 2015) — On the heels of jumping more than 1,000 spots on the 2015 Inc. 5000, Planit was selected by The Initiative for a Competitive Inner City (ICIC) and FORTUNE for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S.

Planit ranked 42nd overall on the list of 100, up 38 positions from 2014. The Baltimore-based integrated marketing firm reported a five-year growth rate of 228 percent from 2010-2014.

ICIC’s Inner City 100 program recognizes successful inner city businesses and their CEOs as role models for entrepreneurship, innovative business practices and job creation in America’s urban communities. Each year ICIC works with a national network of nominating partners to identify, rank and spotlight rapidly growing urban businesses, and the top 100 — determined by revenue growth — are honored on the Inner City 100 list published in FORTUNE.

The full list can be viewed on the FORTUNE website here.

“To be named among the fastest-growing urban businesses by FORTUNE and ICIC two years in a row is an honor,” said Matt Doud, co-founder and president at Planit. “More than two decades ago, Ed Callahan and I set out to create a place of innovation in Baltimore, and we’re proud of the growth we’ve achieved here in the city. It’s truly a testament to our talented, fearless team and to our clients who allow us to scare them, push the creative envelope and create transformational change in the marketplace.”

“These entrepreneurs are strong community leaders and industry game changers,” ICIC CEO Steve Grossman said of the 2015 Inner City 100 winners. “Their businesses are critical drivers of economic development and job creation. Together, they demonstrate the competitive advantages of doing business in our inner cities.”

The rankings were announced at the Inner City 100 Conference and Awards on Wednesday, October 7, 2015, at the John F. Kennedy Presidential Library and Museum in Boston, Massachusetts. Before the Awards celebration, winners gathered for a full-day business symposium featuring management case studies from Harvard Business School professors and interactive sessions with top CEOs. Keynote speakers included Governor Charlie Baker, Harvard Business School Professor and ICIC Founder and Chairman Michael E. Porter, University of Massachusetts Boston Chancellor J. Keith Motley, Boston Beer Chairman and Co-Founder Jim Koch, Hill Holliday CEO Karen Kaplan and Uber East Coast General Manager Meghan Verena Joyce.

The Inner City 100 list provides unmatched insight into the impact entrepreneurship can have on underserved communities. In the last 17 years, over 800 unique companies have earned positions on the Inner City 100 list, and alumni include Pandora, JP Licks and Angie’s List. Chevron Corporation and Staples, Inc. are long-time sponsors of ICIC and the program.

Boasting an average five-year growth rate of 378 percent between 2010 and 2014, the 2015 Inner City 100 winners represent a wide span of geography, hailing from 45 cities and 23 states. Collectively, the winners employ 6,168 people, and nearly one-third of their employees live in the same neighborhood as the company, on average.

Highlights of the 2015 Inner City 100 include:

  • Employ 6,168 workers total
  • Created 3,755 new jobs in the last five years
  • On average, 32 percent of employees live in same neighborhood as the company
  • Average company age is 15 years
  • Average 2014 revenue is $12 million
  • 25 percent have female CEOs
  • 40 percent have minority CEOs
  • 12 percent of the winners are certified veteran owned

Inner City 100 Methodology: The Initiative for a Competitive Inner City (ICIC) defines inner cities as core urban areas with higher unemployment and poverty rates and lower median incomes than their surrounding metropolitan statistical areas. Every year, ICIC identifies, ranks and spotlights the 100 fastest-growing businesses located in America’s inner cities. In 2015, companies were ranked by revenue growth over the five-year period between 2010 and 2014. This list was audited by the independent accounting firm Rucci, Bardaro, & Falzone, PC.

Initiative for a Competitive Inner City (ICIC)

ICIC is a national nonprofit founded in 1994 by Harvard Business School Professor Michael E. Porter. ICIC’s mission is to promote economic prosperity in America’s inner cities through private sector investment that leads to jobs, income and wealth creation for local residents. Through its research on inner city economies, ICIC provides businesses, governments and investors with the most comprehensive and actionable information in the field about urban market opportunities. The organization supports urban businesses through the Inner City 100, Inner City Capital Connections and the Goldman Sachs 10,000 Small Businesses programs. Learn more at www.icic.org or @icicorg.

Baltimore Business Journal’s Top Advertising Agencies List is something our founders, Matt Doud and Ed Callahan, and our dedicated Planiteers work toward each year. We’re especially proud this year to see Planit at number one – and we’re just barely hitting our stride.

For the Fourth Year, Agency Lands on Annual List of America’s Fastest-Growing Private Companies with Three-Year Sales Growth of 188%

 

BALTIMORE (August 14, 2015)Planit, Baltimore’s top award-winning communications, marketing and interactive agency,is pleased to announce that it has secured a spot on the 2015 Inc. 5000. This year marks the 34th year Inc. magazine has put out a list of the fastest-growing private companies in the United States. Planit now holds the position of 2,091 on the esteemed list, up 1,054 spots from the previous year.

“The story of this year’s Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top,” said Inc. President and Editor-In-Chief Eric Schurenberg. “You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don’t achieve that kind of success by accident.”

The Inc. 5000 is the most comprehensive recognition of the most important segment of the economy — America’s independent entrepreneurs. The list is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have been founded and generating revenue by March 31, 2011. They had to be U.S. based, privately held, for profit and independent — not subsidiaries or divisions of other companies — as of December 31, 2014.

“Planit continues to experience tremendous growth as a result of our passion for great work, our bold business philosophy and our ability to retain exceptionally talented people,” said Matt Doud, president of Planit. “Earning a spot on the Inc. 5000 for the fourth year in a row is not only a great honor, it’s also a testament to the power of our approach as we continue to lead revolutions for our clients around the world.”

Planit, holding a position of 2,091 on the Inc. 5000, joins the ranks of powerhouses on the 2015 list such as Fitbit, Smashburger, Giftcards.com and Planet Fitness. Complete results of the Inc. 500/5000, including company profiles and an interactive database that can be sorted by industry, region and other criteria, can be found at www.inc.com/5000.

The annual Inc. 5000 event honoring all the companies on the list will be held October 21 to October 23, 2015, in Orlando. Speakers include some of the greatest entrepreneurs of this and past generations, such as Marcus Lemonis, host of the CNBC show “The Profit”; Robert Herjavec, one of the main “sharks” on ABC-TV’s “Shark Tank”; KIND Founder and CEO Daniel Lubetzky; and Co-Founder of Goodshop.com JJ Ramberg.

Baltimore Agency Makes Splash in the National Aquatics Industry

BALTIMORE (August 5, 2015) — Today Planit is excited to announce its partnership with The Association of Pool & Spa Professionals (APSP), a national organization representing the entire swimming pool, spa and hot tub supply chain. The mission of APSP is to provide awareness, education, safety standards, codes and certification information to the community and support the growth and development of its members’ businesses.

As agency of record, Planit will raise consumer awareness about the benefits of pools, hot tubs and spas through a new integrated marketing campaign called Escape. The campaign spans across a variety of channels including print advertisements, a microsite, experiential trade show marketing and PR and digital media support. In addition to garnering consumer awareness, the effort also unites manufacturers and dealers behind the common goal of promoting the industry on a national scale.

“We came to Planit looking to refresh our message with breakthrough creative, attracting not only the attention of consumers, but the industry as a whole,” said APSP President and CEO Rich Gottwald. “We’re looking forward to a long-term partnership with Planit, which has already proved to be invaluable to us. The Escape campaign is unlike anything we’ve communicated in the past and will undoubtedly support us in making a splash on behalf of the industry in 2015 and 2016.”

“We’re excited to lead a revolution for The Association of Pool & Spa Professionals, an organization that has been a leading voice for the pool and spa industry for more than 50 years,” said Sarah Quackenbush, director of client engagement at Planit. “I’m confident our partnership will bring pools, spas and hot tubs back to where they belong—the forefront of consumers’ minds as well as their backyards.”

Escape will entice potential pool and spa owners to transform their backyards into their own staycation havens. The creative, which will display a wide range of images such as tropical paradises confined within backyard pools and spas, will be published nationally across print and digital channels throughout 2015 and 2016. The campaign will launch at the International Pool | Spa | Patio Expo in Las Vegas, November 10–12, 2015.

About APSP

The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs and spas. For more information, visit APSP.org.

Connect with APSP on Twitter, Facebook and YouTube.

BALTIMORE (August 3, 2015) — Planit, Baltimore’s top award-winning communications, marketing and interactive agency, today announces plans to move into a new office space in the burgeoning Key Highway business district. Co-founders Matt Doud and Ed Callahan signed a lease for a nearly 30,000-square-foot office located at 1414 Key Highway. The agency plans to renovate the historic space, originally the Syrup KING Molasses building built in 1919, with a custom design in time for an April 2016 move.

“We’re experiencing tremendous growth as an agency and it was time to find a larger space to accommodate our people…a space we can call our own that better reflects the intensely creative and collaborative way we work,” said Matt Doud, president of Planit. “This is a great opportunity for us to build our own unique presence in one of the most exciting parts of the city—a presence that represents the bold passion of Planit and our commitment to remaining in downtown Baltimore.”

“It is always wonderful news when an award-winning company such as Planit recommits itself to our city through expansion, new investment and job creation,” said Mayor Stephanie Rawlings-Blake. “As part of Baltimore City’s diverse corporate community, I congratulate them on their continuing growth.”

Planit has always called downtown Baltimore home. The agency has inhabited its current office at 500 E. Pratt St. since 2005, when the agency moved from the Power Plant Building on Pratt Street. Callahan and Doud spent several months evaluating options for the agency’s office expansion, including remaining in its current location, before choosing the Goodier Property Group opportunity at 1414 Key Hwy, an off-market property presented by Joe Bradley, vice president of MacKenzie Commercial. The agency has partnered with Southway Builders and Gensler & Associates to design a space that conveys Planit’s vibrant energy and creative personality and that provides a customized, innovative work environment for its 100 employees. The building will include space for future expansion, as the company expects double-digit growth in 2016 and beyond. It will be a total contrast from what Planit has occupied in the past—a distinct differentiator being a retail component that will be announced in the near future. The agency plans to invest approximately $5 million in the project.

“We have the best employees—they’re innovative, driven, and continuously push the limits of creativity—which is why exceptional companies continue to seek out our agency,” said Ed Callahan, Planit’s co-founder and creative strategist. “We’re staying ahead of workplace trends by creating an innovative environment that will complement our people, our culture and our process, allowing us to continue to revolutionize our clients’ businesses on a national and global scale.”

Baltimore Agency helps rebrand largest Maryland footrace dedicated to curing breast cancer

Today Planit is proud to announce its partnership with Susan G. Komen® Maryland, a local affiliate of the world’s largest breast cancer organization, which funds more breast cancer research than any other nonprofit while providing real-time help to those facing the disease.

Planit will reinvigorate the affiliate’s iconic Race for the Cure event to be held on October, 25 2015, in Hunt Valley, Maryland, the largest charitable footrace and one of the top five fundraisers in the state, through a comprehensive marketing campaign designed to communicate its #onestepcloser call to action.

“The Race is an incredible movement that gets us one step closer to finding the cure for breast cancer, and each year we look to make it more fruitful and experiential than the last,” said Kim Marzullo, Race and development manager for Komen Maryland. “This year we’ve made changes to do just that and have tapped Planit to not only effectively communicate those changes, but deliver the transformative energy they are well known for to our Race.”

The multifaceted campaign will refresh the Race’s theme, collateral, TV and radio spots, digital ads and website assets while providing strategic public relations and social media support to communicate race details to local media and participants on a traditional and digital level.

“We are incredibly humbled to have the opportunity to create a campaign that will directly impact Maryland breast cancer programs and fuel groundbreaking research,” said Rich Reiter, creative director at Planit. “Through sharing Komen’s message and its heroes’ stories in a new, bold way, we’re confident our #onestepcloser campaign will inspire more Marylanders than ever to participate and support the 2015 Race for the Cure in reaching its goal of raising $2 million.”

Registration is now open for the 23rd Annual Komen Maryland Race for the Cure in Hunt Valley, Maryland, at Shawan and McCormick Roads. Visit http://www.komenmd.org/2015 to register.

About Susan G. Komen and the Komen Maryland Affiliate

Susan G. Komen is fueling the best science and making the biggest impact in the fight against breast cancer, having invested almost $2 billion globally to end breast cancer through groundbreaking research, community health outreach and advocacy in more than 50 countries. Komen is the largest funder of breast cancer research in the U.S. outside of the federal government. Since 1982, Komen has played a critical role in every major advance in the fight against breast cancer. Komen Maryland is ranked in the top 10 of the Komen network of 120 affiliates. Through events like the Race for the Cure, Komen Maryland has invested $40 million in community breast cancer programs since 1993. Seventy-five percent of net donations raised in Maryland stay in Maryland. The remaining 25 percent go to support peer-reviewed scientific research funded by Susan G. Komen. Komen Maryland hosts two Races—Hunt Valley and Ocean City. Komen Maryland provides the following free of charge:

• Community educational conferences, consortia and educational material for community events

• Resource Guide for Breast Health Healing for newly diagnosed women

• Breast health basics presentations and breast health outreach in the community

• Survivor support and education

For more information, call 410-938-8990 or visit www.komenmd.org.


Award recognizes entrepreneurial excellence in services category
BALTIMORE (June 26, 2015) — Planit, Baltimore’s top communications, marketing and interactive agency, today announces that co-founders Matt Doud and Ed Callahan have been selected as winners of the prestigious EY Entrepreneur Of The Year® award in the Maryland region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their business and communities.

“We’re thrilled to be named EY Entrepreneur Of The Year award winners,” said Callahan. “For more than two decades Matt and I have been relentless in pushing the creative envelope for our clients and continually strive to put the Baltimore agency scene on the map. Today, Planit is rife with talent, we’re experiencing unprecedented growth and we’re working with brands on a national and global scale. We’ve done what we set out to do, and it means a lot to be recognized in this way for our success.”

“The truth is, creativity is subjective—it’s not something most people would bank on to succeed in business—but our fearless drive and appetite for innovation have kept us coming back every day for the past 20 years,” said Doud. “We’re honored to receive this recognition, and it’s a great reinforcement that our persistence is paying off.”

Doud and Callahan founded Planit in 1994 with the goal of creating a different kind of ad agency—a place focused on transformative ideas. They envisioned Planit as a partner to clients, on the front lines of solving business problems. Today, Planit provides revolutionary creative solutions to a broad range of global, national and regional clients.

The EY Entrepreneur Of The Year finalists were selected by a panel of independent judges. Award winners were announced at a gala on June 25 at the Baltimore Marriott Waterfront hotel.

Now in its 29th year, the program has expanded to recognize business leaders in over 145 cities in more than 60 countries throughout the world.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year national program. Award winners in several national categories, as well as the EY Entrepreneur Of The Year National award winners, will be announced at the annual awards gala in Palm Springs, California on November 14, 2015. The US Entrepreneur Of The Year Overall award winner then moves on to compete for the World Entrepreneur Of The Year award in Monaco in June 2016.

About EY Entrepreneur Of The Year

EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. For more information, visit ey.com/eoy.

 

Planit is proud to announce we have been honored with a Best of NAMA award from The National Agri-Marketing Association for our work on the AGCO Biomass Solutions blog. The Best of NAMA awards program honors industry-leading work in agricultural communications.

The Biomass Solutions team at AGCO tapped Planit to help the brand grow awareness of AGCO’s Biomass Solutions, to elevate its position as a leader in the biofuel industry, and to engage with more potential customers through shareable content.

 

The Solution: A Biomass Blog

Planit developed an infographic-style content page to educate and inform AGCO’s fans, employees, investors, and the agriculture industry on the importance of biomass and how AGCO is leading the way. By highlighting interesting statistics and factoids throughout the blog, we were able further engage the reader and show thought leadership.

Driving Awareness

Planit developed a strategic communications strategy to drive visitors to the biomass blog including eye-grabbing graphics, custom content for individual social media channels, engagement with AGCO followers, influencer outreach, guest bloggers, and more.

The Results

REACH: Planit was able to generate massive awareness on Facebook—posts were seen by over 332,000 users organically and over 939,000 users via Facebook Ads.

ENGAGEMENT: Organically, the campaign netted a 15 percent engagement rate on Facebook. Moreover, content resonated across all social media channels—the blog received 774 clicks from Twitter, biomass-related photos received over 100 likes on Instagram, and the biomass video was seen by over 1,200 people with more than 1,600 minutes watched on YouTube.

TRAFFIC: Over 3,000 visits were driven to the biomass blog, a 41 percent increase in blog visits compared to pre-launch traffic. More importantly, users were interested in the content of the blog, spending an average of three minutes on the site.

BUSINESS LEADS: By encouraging blog visitors to inquire with the Biomass Solutions team, AGCO received profitable and trackable business leads.

Check out our NAMA award–winning work here: http://blog.agcocorp.com/technology

Planit, a Baltimore-based communications, marketing and interactive agency, today announces that co-founders Matt Doud and Ed Callahan are finalists for the prestigious EY Entrepreneur Of The Year® award in the Maryland region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their business and communities.

“We’re honored to be named finalists for the EY Entrepreneur Of The Year award,” said Callahan. “From the beginning, Matt and I have taken a bold stance in establishing Planit as a strategically driven agency. We never set out to become another small design shop—we wanted to change how advertising is perceived in the Baltimore area. And we wanted a shot at handling big projects—relaunching a brand, coordinating an international marketing program, taking a known retail brand digital—and we’re proud to say we’ve accomplished it all.”

“We take an approach of respectful disruption with our clients,” said Doud. “But even though we’re known for challenging the status quo, we also have a strong business mindset, and we have a deep understanding of how our work affects the direction of each client’s business.”

Doud and Callahan founded Planit in 1994 with a goal of creating a different kind of ad agency—a place where ideas were central. They envisioned Planit as a partner to clients, on the front lines of solving business problems. Today, Planit provides creative solutions to a broad range of global, national and regional clients.

The EY Entrepreneur Of The Year finalists were selected by a panel of independent judges. Award winners will be announced at a special gala on June 25 at the Baltimore Marriott Waterfront hotel.

Now in its 29th year, the program has expanded to recognize business leaders in over 145 cities in more than 60 countries throughout the world.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year national program. Award winners in several national categories, as well as the EY Entrepreneur Of The Year National award winners, will be announced at the annual awards gala in Palm Springs, California on November 14, 2015. The US Entrepreneur Of The Year Overall award winner then moves on to compete for the World Entrepreneur Of The Year award in Monaco in June 2016.

About EY Entrepreneur Of The Year

EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. For more information, visit ey.com/eoy.

Planit, a Baltimore-based communications, marketing and interactive agency, announced today that it has been named an honoree for Best Law Website for its work for Miles & Stockbridge in the 19th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. IADAS nominates and selects The Webby Award winners, and its members include web industry experts such as Tumblr’s founder, David Karp; Grantland’s Bill Simmons; Lucky magazine’s editor-in-chief, Eva Chen; Instagram’s co-founder, Kevin Systrom; Martin Cooper, inventor of the mobile phone; and creator of the GIF file format, Steve Wilhite.

“Honorees like Planit are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, executive director of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

Planit was tasked with transforming the Miles & Stockbridge website in a way that would showcase the law firm’s industry focus, shine a spotlight on its core competencies and introduce potential clients to each individual lawyer in the practice. The agency, known for fostering bold ideas through its philosophy of respectful disruption, saw an opportunity to go beyond the task and, with the user top of mind, take the project a step further by making the site experience intuitive, memorable and pleasantly unexpected.

“We always provide our clients with creative solutions that challenge the status quo. To be recognized for this is truly exciting,” said Jessica Brown, associate creative director, digital, at Planit. “Since Miles & Stockbridge is a forward-thinking law firm and is open to bold ideas, we knew we could craft something completely different than the typical law firm website. Armed with valuable insights, we put a contemporary spin on design aesthetics and took a people-focused approach, inventing a compelling new destination for visitors.”

About The Webby Awards

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.

A website for a Grammy award–winning band, a brand video for a manufacturer of American-made lawn and garden tools, and packaging for a national salad dressing company—what do these all have in common? They were all honored with American Advertising Awards at last night’s “Downton ADDY”–themed event hosted by the American Advertising Federation of Baltimore. And they were all created by Planit.

The annual awards competition, formerly the ADDY® Awards, celebrates Baltimore’s most talented marketing communications professionals. Highlights of the 14 gold and silver awards won by Planit include websites for musicians Weezer and Neon Trees as well as the AMES® True Temper® snow brush, a brand video for AMES, packaging for Tessemae’s All Natural, launch event materials for Celect® Cellular Exteriors by Royal®, a campaign for Loyola University of Maryland Sellinger School of Business, a brochure for Harbor Point and Planit-branded Disruption Pale Ale.

“As an agency, we are continually fostering bold new ideas and stretching the limits of creativity. The recognition we received from the ADDY Awards last night attests to that,” said Matt Doud, president of Planit. “We won’t ever stop pushing the envelope, and this fearless philosophy works for a wide range of clients—from those based right here in Baltimore to ones on a national scale.”

This year the American Advertising Federation of Baltimore received more than 240 entries from agencies, production houses and in-house marketing teams in the Baltimore area. To ensure fair judging, four creative advertising professionals from outside of the Baltimore market reviewed each entry. The 41st Annual Baltimore American Advertising Awards event was held at the Sheraton Baltimore North Hotel on Thursday, March 12. This year’s theme was inspired by the popular British television show “Downton Abbey.” For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit www.baltimoreadvertising.com.

Press Release
Planit Chosen to Help Kinglet Take Flight

Planit has been chosen to help local real estate revolutionaries transform the process of renting office space. Kinglet, an online marketplace for office space, curates appealing spaces and makes them available to emerging companies. Pricing is all-inclusive with flexible terms allowing businesses to grow in place — or nest.

“Kinglet is a digital marketplace, so we knew we needed an agency with digital in its DNA,” said Jeff Jacobson, CMO of Kinglet. “With similar innovative and disruptive spirits, this partnership will help empower entrepreneurs and small businesses not only in Baltimore but in Washington, D.C., Philadelphia and across the country.”

As Kinglet’s agency partner, Planit will build awareness and buzz around Kinglet as well as enhance the design and usability of Kinglet’s online platform.

“Planit’s passion for solving business problems in creative and disruptive ways mirrors that of Kinglet,” said Caitlin Mills, director of public relations and social media at Planit. “Together we make a strong team, and we are eager to help educate entrepreneurs, small business owners and landlords about how they can use Kinglet’s forward-thinking technology to rent office space in just 24 hours.”

Kinglet currently has rentable office spaces spanning the Baltimore metropolitan area, including a recently launched collaboration with Maryland Nonprofits and real estate powerhouse Corporate Office Properties Trust (COPT).

Collaborative consumption efforts have grown exponentially in the past few years the peer-to-peer sharing of business resources. With Planit, Kinglet’s platform is poised to launch commercial real estate into the sharing economy of 2015, breaking down traditional barriers to flexible office space.

About Kinglet

Kinglet is a digital marketplace connecting emerging companies with flexible and affordable office space. Kinglet helps businesses stay nimble and thrive by providing monthly terms, all-inclusive pricing, collaborative environments and standard agreements while also helping companies with unused office space maximize revenue. Kinglet’s technology allows businesses to locate and secure new office space in as little as 24 hours.

Planit, a Baltimore-based communications, marketing and interactive agency, today announces the promotion of Hector Gonzalez to director of account management. In his new role, Gonzalez will oversee more than 25 account managers for the agency’s growing client roster including national and global brands such as AGCO, DEWALT, Royal® Building Products, Universal Music Group, Mally Beauty, Marriott International and more.

Gonzalez spent the past two years as the director of account planning at Planit, where he was instrumental in developing strategic integrated campaigns and overseeing reporting and metrics for each initiative, such as DEWALT’s Tools of the Brave campaign.

“Hector’s wealth of agency experience, creative perspective and strategic mindset make him the perfect candidate for this position,” said Matt Doud, president and co-founder at Planit. “With his tenacious drive and fearless ability to push our clients out of their comfort zones, we are confident his leadership will play a significant role as we continue to take the agency to new heights.”

“Hector’s passion for big thinking inspires everyone around him, including our global brand team at AGCO,” said Carmen Walsh, director of global brand and corporate marketing at AGCO. “His expertise and strategic vision has resulted in the launch of several persuasive and powerful communication programs over the past two years. I am excited to continue our partnership as Hector elevates Planit’s strategic capabilities in his new leadership role.”

“Given the volatility of the advertising industry, agency professionals are constantly challenged to stay abreast of new trends, technologies and developments within our clients’ industries,” said Gonzalez. “I’m lucky that our team welcomes that challenge with open arms and is creative, energetic and, most importantly, passionate about our clients’ business. I’m confident that we will continue to push boundaries, scare our clients and create compelling campaigns that drive real results.”

Throughout Gonzalez’s award-winning career, he has developed and supported several noteworthy campaigns including the U.S. Department of Homeland Security’s “If you see Something, Say Something” initiative. Prior to joining Planit, Gonzalez served as a founding partner and vice president of client services at DWG Design in Baton Rouge, Louisiana, as well as account director at LMD in Laurel, Maryland. A native of Venezuela, Gonzalez spent the majority of his early career in Louisiana where he served as the youngest president of the Baton Rouge American Advertising Federation (AAF). Gonzalez graduated from Louisiana State University with a B.A. in mass communications and advertising and received his MBA at Loyola University Maryland.

To learn more about Gonzalez’s new role at Planit, check out this exclusive interview with his two-year-old son, Luke:

Read the full article here.

Forget the excess baggage from 2014—the dizzying lists of epic social media wins and fails, headline-grabbing campaigns, and the most shared and tweeted posts of the year. Planit’s director of PR and social media, Caitlin Mills, has compiled six notable industry shifts that you need to know for 2015. Check it out here.

Watch the interview below.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.