Internally, we had some healthy debate on whether Nike's "Write the Future" ad was in fact Nike's "best ad ever." Some loved it (like myself), and some thought it was just a glitzy showpiece. For me, the best part is that Nike is not even the official sponsor of the 2010 World Cup. Adidas is. What could Adidas possibly do to top Nike's ad? Well, to start, they could cast Daft Punk, Snoop Dogg, David Beckham, and many others in a re-imagining of Star Wars. I'm guessing this is only a lead in to a series of "original" ads. Wow, I was not expecting this. For that, well done Adidas.