Best Ad Ever…really??!?

According to Ad Age, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer's TV creative for June's World Cup was "among the best we've ever done…" Yeah, they produced the spot. But does that mean they automatically get the halo effect from the world's greatest sports stage? Sure, this is art. But it feels a heck of a lot more like a tribute to World Cup rather than an ad of any kind for Nike. The greatest Nike ad ever…really? How about one of the coolest promotions for World Cup soccer ever. Here's Ad Age's take on it.