Best Viral Videos of 2013

Let’s take a trip down memory lane. Below are nine of my favorite viral video ads of 2013. GEICO “Hump Day Camel” As part of its “Get Happy, Get GEICO” campaign, this TV ad features a talking camel repeatedly asking his “coworkers” what day of the week it is. Surely, anyone with a desk job can relate to this animal’s love of Wednesdays… and a good pun. Soon after the commercial aired during the Super Bowl, phrases like “Mike, Mike, Mike” and “It’s hump day” became part of Planit’s office lingo. Kmart “Ship My Pants” This hilarious TV spot uses juvenile humor to promote Kmart’s Shop Your Way service where customers can ship anything—pants, drawers, and beds—in the store directly to their homes for free. Watching customers of all ages claim they just “shipped their pants” in Kmart had me and the rest of the country in stitches, and it proves that a good sense of humor makes for a memorable ad. Evian “Baby & Me” This commercial promotes Evian’s “Live Young” campaign. Featuring a “Hotstepper” remix and reflections of adults as dancing babies, Evian entertains us for well over a minute. Because who can resist an adorable baby? Ram Trucks “Farmer” Ram Trucks tells a touching story about why God made the farmer. The mesmerizing voiceover and the strong emotional message awed Super Bowl party attendees across America. AT&T “Cutest Grape” Out of the mouths of babes. In AT&T’s “It’s Not Complicated” campaign, a deadpan host interviews adorably hilarious kids about why getting things faster is better. The cutest grape spot is one of my favorites. MGM/Carrie “Telekinetic Coffee Shop Surprise” To help promote the new Carrie film, a hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event. How would you react? I’d like to think I’d be able to keep it together but let’s be honest: I’d probably “ship my pants.” “Phonebloks” The creators of Phonebloks use this simple video to effectively explain a high-tech concept to the general public and plead their case for a modular phone that reduces waste. Chipotle “The Scarecrow” Chipotle created a companion film for their new app-based game. The Scarecrow helps tell a story about the need for more wholesome, sustainable food. This film reminds us that healthy, all-natural ingredients are what we should be fueling ourselves with. Kmart “Show Your Joe” In another edgy spot from Kmart, we’re introduced to a handsome group of men stripped down to their drawers performing “Jingle Bells” with pelvic thrusts. I mean, what’s not to love here?