Six Things to Know about Planit’s New Creative Director

November 12, 2014

Planit has named Rich Reiter as its new creative director. Reiter leaves behind a wake of strong work at some of Chicago’s leading agencies and is poised to help take Baltimore’s top agency to new heights.

“Campaigns come and go, but what stays constant for me is the passion to come up with a big idea and lead the development of creative that brings that idea to life,” said Reiter.

I see that same drive, energy and commitment at Planit. It’s a place that consistently develops top-notch creative while having an open mind for new opportunities. I look forward to helping bring the agency to the next level.”

Below are six things to know about Planit’s new creative director:

He comes from Innocean Worldwide. Prior to snagging the CD spot at Planit, Reiter served as regional creative director at Innocean Worldwide’s Chicago office where he was responsible for brand and retail creative for Hyundai Motors.

He has global brand experience. Prior to Innocean, Rich managed creative services for major brands such as McDonald’s, Aleve, Walgreens, Char-Broil, Killian’s Irish Red, Beefeater Gin, Wrigley’s and Wilson Sporting Goods while working at Leo Burnett and Foote, Cone & Belding. He’ll put his expertise to work at Planit touching major brands such as AGCO, DEWALT, Royal Building Products, Universal Music Group, Mally Beauty, Marriott International and more.

He’s one of the brains behind the McDonald’s “Put the M Back in Your Morning” campaign. And as a result…

His mantel is full of industry awards.The Chicago American Advertising Awards recognized his work for McDonald’s and over the last decade, Reiter has been recognized by the One Show and Print Magazine. He’s equal parts creative and analytical. Reiter lives by his own “adverlosophy,” which is to continually convert insights into smart, simple advertising communications using traditional or non-traditional vehicles; he strives to raise consumer brand awareness and influence their behavior. He hit the ground running. Reiter started his new Planit gig in July and has already led a number of large creative projects, including a new print ad campaign for Royal Building Products.