“The Man Your Man Could Smell Like,” behind the scenes (video)

Planit Agency
February 20, 2010

Old Spice Commercial Header

Wieden+Kennedy has certainly created a winner (and a star) with their latest Old Spice commercial. I'm sure at this point everyone has already seen the hilarious spot, where a handsome shirtless man informs his female viewers that their men could be more like him, if they just smelled like a man. Thanks to brilliant copywriting, fantastic acting (by Isaiah Mustafa) and some clever camera-work (as you'll see below), this commercial is bound to once again place W+K, (and hopefully) Old Spice at the top.

If you can stand listening to the commentary of the radio personality, it's actually a really interesting play-by-play with Craig Allen and Eric Kallman, the creators of this commercial, on how the one-take-rapid-scene-changing camera trickery was done.