Mally Beauty turned to Planit to bring the brand’s philosophy and unique position to new audiences online and in-store—which revolved heavily around the personality and presence of Mally Roncal herself.
With Mally herself as the face of the brand, we needed to fully embrace the feel and tone of the brand—from gorgois to amazois—on social media, QVC, and everything in between!
The cosmetics industry is incredibly cluttered—especially during the holiday season. Each promotion required a strong, integrated campaign promoting the new offerings and sales to stand apart from the competition.
With Mally Beauty sold on MallyBeauty.com, QVC, and now through ULTA Beauty there is competition among channels. Planit has divide and conquer across channels in order to keep everyone happy and continuously interested in promoting the brand.
+ Increased Followings
by 89% on Facebook, 77% on Twitter, 568% on Instagram, 542% on Pinterest, and 97% on YouTube
+ 800
new email newsletter signups per week