Utilizing a highly proactive approach including editorial meetings, season-specific pitches, expert commentary on financial news, thought leadership bylines, award nominations, and more, Planit secured consistent earned media for UBS throughout the year.
Planit hosted a discovery session to become fully informed of past initiatives and the reputation and goals of UBS in Baltimore. Armed with this background information and a thorough media audit, Planit developed a strategic public relations roadmap to increase UBS’ visibility in the Baltimore region, align ongoing branding activities, and strengthen relationships within the local community.
Spoiler alert: it worked. To date, Planit has secured more than 100 earned media placements in UBS’ key targeted media outlets equating to approximately 1 hit per week and totaling 228 million earned media impressions for UBS in Baltimore. Not to mention, earned media coverage has resulted in over $10 million in new business for UBS locally in Baltimore.
More than
100
secured placements in targeted outlets
+ 228M
earned media impressions
Over
22
feature segments on local news