Social Media Content Creator

The Social Media Content Creator is responsible for designing creative assets for social media that are aligned with our clients’ and agency’s social media strategy, brand and marketing objectives. The ideal candidate is a creative self-starter who lives and breathes social media design and social platforms, is always up to speed on the latest trends and innovations and has a digital first mindset. Their passion for high quality design and social media trends translates into creative work that exceeds the expectations of the agency and our clients.

*Be sure to attach or link a portfolio of your design work along with your application.*

ESSENTIAL FUNCTIONS

  • Lead the design and creation of high quality creative assets across all relevant social channels, which adheres to social media best practices, as well as brand voice and tone
  • Brainstorm fresh ideas that push the envelope from a social media perspective
  • Work closely with social media strategists, sharing best practices, platform updates and capabilities, ensuring social media strategy reflects the most up to date information 
  • Keep abreast of client’s and competitors’ social media landscape to set up benchmarks and step up the team’s social media content deliverables
  • Seek to continuously improve social media content ideas and executions by working with the social media strategists to understand content performance metrics and insights 
  • Propose real-time content based on social media trends and relevant social conversations
  • Develop organic content to support social media campaigns and monthly editorial calendars 
  • Display curiosity and a willingness to push your own thinking and the agency’s work in new creative directions in social media and digital content
  • Successfully complete projects as they are proposed to client—on-time and within budget/retainer hours
  • Practice superior time management and ability to work independently, including ability to work remotely

TASKS

  • Graphic design and image production; retouching and resizing for social media platforms
  • Design creative presentation documents (Google Slides, etc.) to support the PR & Social Media team’s client and new business needs
  • Analyze requested social media deliverables and provide accurate turnaround timelines
  • Work with Planit Productions to create video / interactive / animated content for social platforms and provide art direction for social media photo shoots 
  • Maintain and organize social media content files, prepare files for delivery to client for review and approval
  • Source stock images as needed
  • Other duties as assigned

QUALIFICATIONS

  • Degree in design or related field preferred
  • 3+ years of design experience within an advertising agency or comparable experience preferred
  • 3+ years successfully creating digital content for social media 
  • Excellent graphic design aesthetic and eye for detail
  • Creative thinker able to propose respectfully disruptive ideas for our clients and agency social media channels
  • Proven social media design experience for social media platforms, including Facebook, Instagram, Twitter, Pinterest and LinkedIn
  • Design experience for Web, blogs, email, digital advertising is a plus
  • Social media copywriting experience is a plus
  • Strong experience with Adobe Creative Suite, Google Suite and social media platforms (channels, publishing and social listening) 
  • Strong knowledge of social media trends, platforms and best practices for social media design
  • Knowledge about paid social media and digital advertising a plus
  • Strong interpersonal skills to foster positive team relationships, even in a remote work environment
  • Inclusive and mindful of individual differences and work styles
  • Works well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines
  • Enthusiasm for technology and innovation 
  • Ability to occasionally work weekend and after-hours, as expected in the 24/7 PR and social media news cycle

PHYSICAL & WORK ENVIRONMENT

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.

UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

 

*Be sure to attach or link a portfolio of your design work along with your application.*