Press Release
Planit to Help Grip Boost Gain Traction with Consumers
Terp Alums Use Crab Shells to Up the Game of Football Players and Golfers

BALTIMORE, MD (May 23, 2018) — Planit, Baltimore’s top communications, marketing, and interactive agency, is excited to announce it has joined forces with Grip Boost to optimize its ecommerce presence, drive online sales, and raise awareness of the brand’s line of grip enhancing products. Founded by former Terps and Baltimore Ravens tight end, Matt Furstenberg, Grip Boost produces a revolutionary grip-enhancing gel and spray, as well as gloves for football and golf players.

Furstenburg teamed up with engineering PhDs from the University of Maryland’s Chemical Engineering Department to combat the rapid decline of tackiness / grip on football gloves after a few days of wear. Using modified chitosan, a natural biopolymer made from crab shells, they formulated Grip Boost gel, a patent pending technology used to restore the sticky grip to football gloves without leaving any residue on the ball. The successful partnership between science and athletics has led to the development of new products, including golf gloves and a golf glove spray.

This spring and summer, Planit will work to raise awareness and ultimately drive ecommerce sales for Grip Boost’s golf products, including paid digital promotion of the new essentials golf bundle for Father’s Day. The agency’s efforts will also focus on promoting Grip Boost’s golf products on through paid search marketing services.

“Planit has an excellent track record of working with enterprise consumer brands to create successful omni channel ecommerce programs,” said Sarah Quackenbush, group account director at Planit. “We’re excited to leverage some of the shopper marketing strategies that have proven successful for our large CPG clients to accelerate the growth of a small, but outstanding, Maryland brand like Grip Boost to help them steal share from the goliaths in their category.”

“I chose Planit because of their experience working with some of the biggest and boldest brands in the country,” said Matt Furstenburg, CEO of Grip Boost. “Planit has really taken the time to understand my company and our story. I’m excited to see the results of our campaigns together this year.”

For more information on Grip Boost, visit

The advertising community loves Sarah Quackenbush back with the Crystal Prism award; Flip the Script campaign wins Special Judges Award

BALTIMORE, MD (March 9, 2018) — In a night celebrating our best and brightest, Planit picked up the most awards across multiple categories at the Baltimore American Advertising Awards ceremony on Thursday, March 8, 2018. Planit won a total of 12 ADDYs, including 8 gold and 4 silver awards. Planit’s “Flip the Script” campaign for The Family Tree was also honored with a Special Judges Award.

The American Advertising Awards, also known as the ADDYs, is hosted by the AAFB (American Advertising Federation of Baltimore) and pays tribute to Baltimore’s most talented marketing and communications professionals. The event, themed “The Last ADDYs?”, paid homage to the changing nature of the industry as it shifts from traditional to digital-led campaigns.

In addition to the special recognition for the gold-winning “Flip the Script” campaign, Planit also took home gold awards for the following entries:
Kleenex Facial Cleansing “Meet Your Skin” Online/Interactive Campaign

Colossal Blue Brand Launch
  • Natreon One Brand Launch
Natreon One Microsite
  • Dunbar Cybersecurity Microsite
  • Kiddie Academy “Amazing Starts Here” Campaign
Brown Advisory Step Ahead Annual Report

Gold award entries will automatically move on to the regional competition to compete with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia, and Washington, D.C.

“As this year’s ADDYs celebration ushered in the new wave of advertising, we could not be more proud to take home awards reflecting the talent, creativity, and nimbleness of the Planit team,” said Matt Doud, president of Planit. “In this industry, we must constantly change and evolve to meet the demands of the consumer. At Planit, we are driven by a desire to produce great work that pushes boundaries and exceeds expectations. I am happy to say that the work of advertising professionals in Baltimore, and the work that we do here at Planit, is alive and well.”

Sarah Quackenbush, Planit’s group account director, received the Patricia Martin Crystal Prism Award for her outstanding contributions to the Baltimore advertising community. The award honors her passion for furthering industry standards and enhancing the image of advertising.

Doud continued, “We are so proud of Sarah, who was honored for her commitment and achievements in the industry. Sarah exemplifies all of the qualities that we value at Planit, including work ethic, grit, and creativity. We are proud to have created an inspiring work environment where talent like Sarah’s can thrive and she can further inspire her staff and our clients.”

This year the AAFB received 262 entries, resulting in 85 ADDY awards presented to local agencies, production houses, and in-house marketing teams. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry. The 44th Annual Baltimore American Advertising Awards was held at The Assembly Room.

For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.