Maryland’s largest credit union partners with nationally-recognized Baltimore agency to create new brand positioning, marketing strategy, and visual identity

Baltimore, MD (October 29, 2019) — Planit, a Baltimore-based communications, marketing, and digital agency, today announced the addition of SECU to its roster of clients, continuing a year of growth in the Agency’s 25th year. Planit will work with SECU to execute an integrated brand strategy that reflects the investments SECU is making in its members and its business model, as it strives to be the leading financial institution in Maryland and a continued force in the credit union industry.

“This is truly a collision of great local brands,” said Ed Callahan, co-founder and lead creative strategist at Planit. “SECU is a huge force, not only in Baltimore, but throughout the entire state of Maryland. We are thrilled to be working with SECU to help them develop the story of their brand, assist them in positively engaging with their current and prospective members and ultimately, drive business results in 2020 and for years to come.”

With more than $3.6 billion in total U.S. assets, SECU is Maryland’s largest credit union and ranks among the top 60 credit unions nationwide.

“This is an exciting and important time for SECU,” said Becky Smith, chief marketing officer at SECU. “As the financial industry evolves, it is essential that we evolve along with it. Planit will assist our organization as we move forward into another stage that will allow us to better connect with current and prospective members of SECU. We are thrilled to be working with Planit and cannot wait to show our members what’s to come.”

Planit, which has been named Advertising Age’s Small Agency of the Year, prides itself on staying true to its roots of being a Baltimore and Maryland brand, having worked with many of Maryland’s top companies and businesses previously.

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Protenus, Sheetz, Barclays US, and Ames trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

About SECU
SECU, Maryland’s largest credit union, serves 260,000 members across the state. As a member owned, not-for-profit, SECU puts its members first. Membership is open to all Maryland state employees and their families, University System of Maryland students, graduates, staff and their families, Bank At Work partners and many others. Headquartered in Linthicum, Md., SECU has 22 financial centers and provides access to nearly 50,000 free ATMs through the CO-OP network. With $3.6 billion in assets, SECU ranks among the top 60 credit unions nationwide based on total assets in the U.S. Insured by NCUA. For more information, visit www.secumd.org.

BALTIMORE (March 8, 2019) — Planit, a top communications, marketing, and digital agency proudly based in Charm City, was honored at the Baltimore American Advertising Awards ceremony last night, winning a total of 9 ADDYs, including 3 gold and 6 silver awards.

A local competition of the best and brightest in the Baltimore advertising community, last night’s ADDYs showcased superior creative work executed for local, regional, national and international brands.

Planit was honored with the following awards:

  • Planit “A Few of Our Favorite Things” Video – Gold
  • Brown Advisory “Intangibles” Annual Report – Gold
  • Four Seasons Private Residences Baltimore Microsite – Gold
  • Four Seasons Private Residences Baltimore Integrated Campaign – Silver
  • Hoop Tea Aire Cans Packaging – Silver
  • Curio Wellness Packaging – Silver
  • True Chesapeake Oyster Company Website – Silver
  • ZyMot Fertility Logo – Silver
  • Royal Building Products Chromatix Logo – Silver

“I’m so proud of our team’s creative work, which pushed the envelope, told brand stories and grabbed attention in new ways across multiple creative mediums and multiple industries,” said Matt Doud, President and co-founder of Planit. “This work and the awards Planit has been honored with are a testament to the goodness, collaboration, remarkability and grit each and every one of our employees brings to Planit.”

These prestigious awards come on the heels of several new national, regional and local client additions in 2019, positioning the agency for aggressive growth in its 25th year. Gold award entries will automatically move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.

This year the AAFB received more than 300 entries, resulting in 86 ADDY awards presented to local agencies, production houses and in-house marketing teams. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry. The 45th Annual Baltimore American Advertising Awards event was held at the B&O Railroad Museum.

For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit www.baltimoreadvertising.com.

About Planit

We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Under Armour®, Sheetz, Barclays US, and Dunbar trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of the Year® Award, and Advertising Age’s Small Agency of the Year.

Press Release
Planit Kicks Off 2019 With New Client Wins, Focus on Agency Growth
Agency will create new brand platforms, websites and creative campaigns for clients in finance, manufacturing and professional services industries

Baltimore, MD (February 1, 2019)Planit, a Baltimore-based communications, marketing, and digital agency, today announced the addition of several new national, regional and local clients to its roster for 2019, fueling aggressive growth plans for the Agency’s 25th year.

  • Hardwire is a leading manufacturer of protective armor, producing armor systems with various applications, including wearable body armor, shields, bag inserts, vehicle armor, and infrastructure solutions. Planit is working with Hardwire on an updated brand platform, website development, digital media and strategic planning—positioning the company as a true disruptor in an untapped consumer market.
  • Alignstaffing, a leading educational and social services staffing company in D.C., has engaged Planit to tell its brand story, a marked departure from the norm in the recruiting industry, which often relies on lead generation tactics. Planit is working with Alignstaffing on website design, social media strategy and media relations, supporting the company’s growth into the Baltimore market and the launch of a new mobile application in 2019.
  • Mannington Mills, one of the world’s leading manufacturers of fine flooring products, has engaged with Planit to design and develop a new website for their Multifamily residential segment, showcasing their dedicated selection of hardwood, laminate and luxury vinyl flooring options.
  • KINETIC CAPITAL offers custom finance solutions to Small Business Owners in Maryland, and was founded to re-energize those invested in our communities with fast, uncomplicated funding. Planit is working with Kinetic Capital on its brand platform, website and go-to-market strategy, including public relations and social media efforts.

“Planit’s new clients are all pushing the envelope and setting new standards for their respective industries, in some cases they are creating an entirely new product or service category,” said Ed Callahan, co-founder and creative strategist at Planit. “We’re excited to help these companies tell the story of their brands, engage with their customers and ultimately, drive business results in 2019.”

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.