Hires Amy Hammond Long as Director of Planit Productions

BALTIMORE (July 13, 2022)Planit, an award-winning, Baltimore-based agency, announced today that they hired Amy Hammond Long as Director of Planit Productions. In her new role, Hammond Long will leverage her 24 years of production experience to creatively support brands with their video, photographic, motion graphics and animation needs.

Planit Productions is a one-stop-shop for video and photo production. This team handles all aspects of multimedia production; from concepting and storyboarding, to casting and shooting, from sound design to editing, and more. Hammond Long will work with a team of producers, editors, videographers and animators, while providing department oversight, production support, and strategic vision. Additionally, Hammond Long will join Planit’s Senior Leadership team.

“There’s an undeniable thrill in this new journey and my joining Planit,” said Hammond Long. “Breathing life into a project – from that initial concept, storyboard or script – to watching it take flight, and all along finding ways to identify new means of engagement, entertainment and inspiration for viewers through media is what I love most.

Hammond Long is a winner of multiple ADDY and Telly awards, who began her career as a broadcast producer at several Maryland-based advertising agencies before establishing her own production company in 2005, See Spot Productions, L.L.C. It was at the latter where she was able to further grow creatively, overseeing complete production of projects from creative strategy development, budgeting and forecasting, to crew selection, shoot management, post production, audio development, and project delivery. She created award-winning films and videos utilizing live action, animation, visual effects (VFX), motion graphics and animatronics on an array of budgets. Hammond Long holds a bachelor of science in mass communications from Towson University.

“We’re excited for Amy to take the helm of Planit Productions,” said Ed Callahan, creative strategist and co-founder of Planit. “With such a highly collaborative, creative team in place, combined with Amy’s vast experience and caliber, we look forward to the evolution and growth of Planit Productions and what this means for our current and future clients.”

To learn how Planit is growing and to join the team, visit www.planitagency.com.

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Media Contact:
Stacey Bollinger
[email protected]
cell: 443-789-7153

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Westlake Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and more trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, a Clio Award, and Advertising Age’s Small Agency of the Year.

Promotion and hiring in two key roles deepen agency leadership capabilities

BALTIMORE (July 13, 2022)Planit, an award-winning, Baltimore-based agency, announced the hiring of Amy Hammond Long as Director of Planit Productions and promotion of Jon Gregory to Director of Account Services. These decisions come as Planit projects continued growth and positions itself to best support current and anticipated client needs in a rapidly evolving industry.

“We’re excited about the future at Planit, and as such, the talent that continues to position us for continued success for the years ahead,” said Matt Doud, president and co-founder of the agency. “Always evolving, thinking bigger, and pushing limits to help our clients creatively meet their goals, we’re excited to have Amy and Jon expand, focus and build upon this talent in a strategic way.”

In joining Planit, Hammond Long will leverage her 24 years of production experience to creatively support brands through video and photo capabilities. Gregory builds upon his existing tenure at Planit, and in his new role at the agency will leverage his experience to balance the needs of clients with the insight and decision-making required to maintain and grow profitable account relationships. He will also focus on coaching, strengthening and developing Planit’s growing Account Services team.

Hammond Long and Gregory will all serve on Planit’s Senior Leadership Team.

Below is additional information on Hammond Long and Gregory.

Amy Hammond Long

Hammond Long is a winner of multiple ADDY and Telly awards, who began her career as a broadcast producer at several Maryland based advertising agencies before establishing her own production company in 2005, See Spot Productions, L.L.C. It was at the latter where she was able to further grow creatively, overseeing complete production supervision of projects from creative strategy development, budgeting and forecasting to crew selection, shoot management, post production, audio development, and project delivery. She created award-winning films and videos utilizing live action, animation, visual effects (VFX), motion graphics and animatronics on an array of budgets.

Hammond Long holds a bachelor of science from Towson University in mass communications.

Jon Gregory

Gregory has worked at Planit in Account Services since 2017 when he started as an account director. Before coming to Planit, he worked for GKV in Baltimore where he started as an intern in 2007, and eventually became an Account Supervisor.

Gregory holds a bachelor of arts from McDaniel College in marketing and advertising.

To learn how Planit is growing and to join the team, visit www.planitagency.com.

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Media Contact:
Stacey Bollinger
[email protected]
cell: 443-789-7153

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Westlake Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and more trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, a Clio Award, and Advertising Age’s Small Agency of the Year.

Gregory brings more than 14 years of agency experience to his new role

BALTIMORE (June 29, 2022)Planit, one of Baltimore’s top communications, marketing and interactive agencies, announced today that Jon Gregory was promoted to the role of Director of Account Services. In his new role, Gregory will serve as the visionary and unifier of Planit’s Account Services team, overseeing internal efforts while also managing key relationships with Planit’s clients.

“We are thrilled that Jon will be taking over the critical role of Director of Account Services,” said Matt Doud, co-founder and President of Planit. “Jon has been with Planit for more than five years and knows the agency and its clients intimately. In addition to his track record of success for our clients, Jon leads with empathy and accountability, as well as a passion for doing the right thing rather than the easy thing.”

In the role of Director of Account Services, Gregory will leverage his experience to balance the needs of clients with the insight and decision-making required to maintain and grow profitable account relationships. He will also focus on coaching, strengthening and developing Planit’s growing Account Services team.

Gregory has worked at Planit in Account Services since 2017 when he started as an account director. Before coming to Planit, he worked for GKV in Baltimore where he started as an intern in 2007, and eventually became an Account Supervisor. In 2008, he graduated from McDaniel College with a B.A. in marketing and advertising. He currently lives with his family in Severna Park, Md.

“I’m very excited about the opportunity to take on a new role at Planit and to shift my lens from the day-to-day of managing accounts directly, to focus on the team and clients at-large,” said Gregory. “My goal is to build a strong reputation of exceptional service among clients and agencies that equally complements the creative output Planit has been widely recognized for over the past 25+ years. I believe that a ‘client-first’ mentality is what creates deeper, long-lasting, mutually beneficial relationships between Planit and our client partners.”

To learn how Planit is growing and to join the team, visit www.planitagency.com.

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Media Contact:
Ashlene Larson, [email protected]

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Westlake Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and more trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, a Clio Award, and Advertising Age’s Small Agency of the Year.

 

BALTIMORE (Feb. 28, 2022) — Baltimore-based advertising agency, Planit, was recently honored with five ADDYs at the 48th Annual 2022 American Advertising Awards Show, including a Best of Show: Interactive; as well as two Gold and two Silver awards. Planit’s award-winning work for national clients included computer-generated imagery (CGI) for TORO and immersive virtual reality (VR) video experiences for Westlake Royal Building Products™.

Produced with a Gatsby theme, this year’s virtual event “The Great ADDY” showcased superior creative work executed for local, regional, national and international brands by Maryland-based agencies, production houses and in-house marketing teams.

Planit was honored with the following awards:

  • Best of Show: Interactive for the TORO Flex-Force Website
  • Gold for TORO Flex-Force Website
  • Gold for TORO Flex-Force TV
  • Silver for Westlake Royal Building Products “In the Lab” Campaign
  • Silver for Westlake Royal Building Products “In the Lab” VR/360

Planit’s gold-winning entries will automatically move onto the District Two Awards, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.

“These awards showcase Planit’s creativity and innovation along with our people’s passion for creating work that resonates with audiences,” said Ed Callahan, co-founder and creative strategist at Planit. “We are honored to work with powerhouse brands like TORO and Westlake Royal Building Products. We are also honored to be recognized by industry peers for our creative work.

Ashlene Larson, Planit’s public relations and social media group director, also received the Patricia Martin Crystal Prism Award for her outstanding contributions to the Baltimore advertising community. The award honors her passion for furthering industry standards and enhancing the image of advertising while also positively impacting her workplace and the community more broadly.

Callahan continued, “We are incredibly proud of Ashlene and are thrilled the industry recognizes her talent, passion and commitment to the industry. Ashlene embodies the spirit of Planit – a strong work ethic; big, bold ideas; a collaborative, strategic and yet fearless approach. We’re proud to have cultivated an inspiring work environment where talent like Ashlene’s can continue to thrive, and where she may further inspire her staff, teammates and our clients.”
This year, the American Advertising Federation of Baltimore (AAFB) awarded 45 ADDYs, including four Best in Show awards, a Mosaic award, fifteen Gold ADDYs and twenty-five Silver ADDYs. For more information on the American Advertising Federation of Baltimore and a complete list of this year’s winners, visit www.baltimoreadvertising.com.

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About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.