Press Release
Ad Agency Leader Ashlene Larson Named One of Maryland’s 2020 Leading Women
The Daily Record Recognizes the Next Generation of Maryland’s Women Leaders

Baltimore, Md., (October 15, 2020)The Daily Record selected Ashlene Larson, director of public relations and social media for the award-winning, Baltimore-based advertising agency, Planit, to receive one of its 2020 Leading Women awards.

“This year’s Leading Women are professionally accomplished, involved in their communities and committed to making a difference and inspiring change,” said Suzanne Fischer-Huettner, group publisher of The Daily Record. “They are the next generation of leaders in Maryland, and The Daily Record is pleased to recognize their achievements.”

The Daily Record’s Leading Women awards honor women who are 40 years of age or younger for the accomplishments they have made so far in their careers. A panel of previous Top 100 Women and Leading Women winners selected the honorees based on their professional experience, community involvement and commitment to inspiring change.

“We are thrilled, but not surprised, that Ashlene was named to this year’s Leading Women honorees,” said Matt Doud, president and co-founder of Planit. “While she certainly brings a unique and critical perspective to the field of public relations, resulting in worldwide news stories for our clients, it is her passion – her commitment – to mentoring the next generation of PR professionals and her never-ending crusade to elevate working moms that make her an invaluable leader. Ashlene has helped architect policies for the betterment of all employees at Planit while simultaneously serving as a changemaker, a mentor, and an unstoppable force in our industry.”

Larson moved to Baltimore from Canada in 2009 during a recession, continuing a career in PR where she immediately had to assimilate to an entirely different country, American culture, and the PR/media market. Ten years later, Larson leads an award-winning PR team at Planit. Due to her strategic leadership and vision, Planit’s PR & Social Team won the Public Relations Society of America (PRSA) Maryland’s 2019 PR Team of the Year.

Larson is an active pillar in the community. She is a volunteer within the PR and advertising agency, but also within the community via Girl Scouts and St. Vincent de Paul. She currently serves on the Board of the American Advertising Federation (AAF) of Baltimore, a position held since 2015, where she also chairs the PR Committee and is the current Second Vice President. Through this volunteerism, she has traveled to Annapolis on behalf of the Federation’s members and the advertising community to oppose a digital tax, which was recently voted down. Larson is a published thought leader featured in WYPR, the Baltimore Business Journal, the Baltimore Sun, and more. She also gives back to the industry through speaking engagements with Public Relations Society of America (PRSA) Maryland and the AAF on the topics of crisis communications and PR, and by serving as a judge for the PRSA Maryland ARC Awards in 2019.

To view The Daily Record’s complete list of Maryland’s 2020 Leading Women, visit https://thedailyrecord.com/leading-women/winners/.

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Sheetz, Barclays US, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

BALTIMORE (March 6, 2020) — Planit, a top communications, marketing, and digital agency based in Baltimore, was honored last night at the 46th Annual American Advertising Awards Show, winning a total of five ADDYs, including one gold and four silver awards.

Produced with the theme “Wonderland,” this year’s event showcased superior creative work executed for local, regional, national and international brands by Maryland-based agencies, production houses and in-house marketing teams.

Planit was honored with the following awards:

  • Terraview Drones Website – Gold in the category of B-to-B Website
  • Brown Advisory “This Time Tomorrow” Annual Report – Silver in the category of Printed Annual Report
  • Terraview Drones Website – Silver in the category of Digital Creative Technology, Interface and Navigation
  • Terraview Drones Website – Silver in the category of Digital Creative Technology, User Experience
  • Kiddie Academy Website – Silver in the category of Consumer Website

“I’m proud of the work we are doing everyday for our clients, and these awards are a great way for us to celebrate that work as a team,” said Matt Doud, president and co-founder of Planit. “Whether it’s a B2B microsite, an interactive consumer website or an annual report, Planit employees bring dedication, passion and creativity to every project.”

Planit’s gold award entry will automatically move on to the District Two Awards, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.

This year the AAFB received more than 300 entries, resulting in 52 ADDY awards, including 18 gold, 32 silver and two student awards. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry. The 46th Annual Baltimore American Advertising Awards event was held at the Port Discovery Children’s Museum on March 5, 2020.

For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit www.baltimoreadvertising.com.

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Protenus, Sheetz, Barclays US, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.