Press Release
Planit Buzzing After National Silver ADDY Win for Curio Wellness at 2021 American Advertising Awards
First of its kind microsite boasts climactic results on national industry stage

BALTIMORE (June 14, 2021) — Baltimore-based advertising agency, Planit, was honored with a national silver ADDY Award for its OH by Curio microsite at the industry’s prestigious American Advertising Awards Gala, held on Friday, June 11, 2021 as part of the Admerica National Conference.

Planit designed the interactive OH by Curio site for Curio Wellness, a leading medical cannabis and holistic wellness brand based in Maryland, to promote its THC-infused intimacy oil. The award-winning microsite targets women with playful, interactive elements, designed to provide educational insights and put a woman’s pleasure first.

“We’re incredibly proud of our work with Curio Wellness and the way our team navigated a unique challenge of marketing an intimate THC product in a way that appeals to women,” said Ed Callahan, co-founder and creative strategist at Planit. “At Planit, we approach each project, campaign and client’s needs with auspicious, brave and bold ideas. The Oh by Curio microsite was the culmination of that approach.”

OH targets women who are seeking natural ways to enhance their pleasure, whether solo or with a partner. The provocative OH microsite combines playful creative and brand messaging focused on unapologetically closing the “orgasm gap” — based on research findings that on average, cisgendered straight women are having fewer orgasms than men — with 20% of women saying they don’t orgasm at all (compared to 2% of men). The novel user experience provides education on the product while also encouraging women to “pleasure the website,” by following instructions to swipe faster, scroll slower and click harder, in order to earn a first-time purchase discount. Within days of the interactive site’s initial launch, social shares and word-of-mouth increased the company’s email sign-ups by 664%.

“As a woman-led business, we’re incredibly proud of this product and the resulting microsite, which was focused on playful education, the benefits of cannabinoid solutions and most importantly, putting a woman’s pleasure first,” said Wendy Bronfein, co-founder and chief brand officer at Curio Wellness.

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 35,000 entries annually through local American Advertising Federation chapters. The three-tier national award competition seeks to recognize and reward the creative spirit of excellence in the art of advertising. Silver ADDY awards reflect outstanding creative work that are worthy of recognition. Winners at the national level successfully win in their local and district categories before proceeding to the national stage.
Without use of traditional advertising or media buys, the campaign launched to positive reviews and a successful email acquisition campaign.

Visit the site at https://stage.oh.curiowellness.com/.

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About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

About Curio Wellness
Founded and based in Maryland, Curio Wellness is a family-founded and operated cGMP certified medical cannabis company and trusted healthcare partner. We’re dedicated to increasing the accessibility of this therapeutic and medicative plant to a growing population of citizens who seek a transformational solution to their health complications. For more information, visit www.curiowellness.com.

Press Release
Planit Strengthens Agency Leadership, hires Jed Jecelin as Executive Creative Director
Former Under Armour creative leader brings over 20 years of experience in inspiring consumers and turbo-charging brands

Former Under Armour creative leader brings over 20 years of experience in inspiring consumers and turbo-charging brands

BALTIMORE, MDPlanit one of Baltimore’s top communications, marketing and interactive agencies, announced today that Jed Jecelin has joined the firm as executive creative director. In his new role, Jecelin will oversee and manage the agency’s entire creative process, from defining the creative structure to directing the development of big ideas and campaign strategies and leading creative client discussions.

“We’re thrilled to welcome Jed to our team as executive creative director,” said Ed Callahan, co-founder and creative strategist at Planit. “Planit continues to grow and evolve quickly and I’m confident he will enable our already strong creative team to deliver the outstanding creative excellence that reaches the hearts and minds of consumers and most importantly, lead change and make a difference for our clients. Additionally, as a passionate, strategic brand-builder who values empathy and a big sense of humor, Jed is a perfect cultural fit.”

With more than 20 years of creative and marketing leadership experience, Jecelin spent the last 14 years as a creative lead at Under Armour where he oversaw the brand’s revenue-driving categories including Running, Training, Women’s and Team Sports, as well as developing the positioning around new innovations from the ground up. He managed the in-house creative team as well as global teams and agency partners in the development of fully-integrated global brand campaigns, product launches, social activations, in-store/ecommerce installations, and pro athlete collaborations.

“Joining the awesome, talented team at Planit is an exciting step in my creative journey,” said Jecelin. “The last two decades have been truly humbling and rewarding—working with world-class athletes, renowned directors, and some of the world’s best creatives and agencies to bring ideas to life. I’m looking forward to leveraging those experiences to energize and inspire the great team—the great people—here at Planit.”

Media Contact:
Ashlene Larson, [email protected]planitagency.com

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, and Advertising Age’s Small Agency of the Year.

RBP

  • Produced by creative agency partner, Planit, Royal’s “In the Lab” 360 series is an immersive playlist of 20 interactive “edu-tainment” videos for industry professionals
  • Building industry professionals are provided with a new way to experience Royal’s extensive lineup of home exterior products

BALTIMORE, MDPlanit today reveals the launch of a cinematic VR campaign the Baltimore-based advertising agency developed in partnership with long term client, Royal® Building Products, a Westlake company and leading manufacturer of exterior building products and Workingstiff Films director Matt Pittroff.

Planit produced “In the Lab,” a series of 360 VR videos, as a way to empower Royal to stand out during a challenging year that prevented the brand and its sales team from engaging in-person at key trade shows and product demonstration events. The series also gives industry professionals the chance to get in on the experiment—priming them to be entertained and educated on a breadth of innovative home exterior products in an immersive virtual reality (VR) environment.

“Our creative team was inspired by Royal’s actual research and development facilities where their R&D product engineers put the brand’s most innovative materials through rigorous performance tests,” said Ed Callahan, co-founder and creative strategist at Planit. “By using VR and a pair of comedic hosts, our 360 video experience is truly like nothing else building professionals are experiencing today. We hope the immersive experience is not only entertaining, but keeps Royal top of mind among its audiences.”

Produced to engage digital audiences, the VR videos feature a quirky pair of hosts “Roy and Al,” who invite the audience into their secret state-of-the-art underground laboratory beneath Royal’s headquarters. The most unique element of the campaign was not the quirky hosts but the real cinematic look of the videos. The 360 videos feature movie-quality images with depth of field and quality lighting—without compromising the full 360 view.

“Most high quality cinematic lenses are limited to a field of view of about 90 degrees, so we had to digitally manipulate and construct an extension to the lab set,” explained Mike Unruh, associate creative director at Planit. “When you view the videos, the majority of the scene was created digitally and composited onto the practical shots.”

“As a brand, Royal has always looked for new ways to innovate and connect with our customers both in-person and in a digital format,” said Steve Booz, VP of marketing and product development at Royal Building Products. “Our new ‘In the Lab’ video campaign is intended to reach pros with valuable product education, while providing some much-needed entertainment and storytelling.”

> Preview Royal “In the Lab” 360 Video Series

Using a mobile device such as a smartphone, users can fully immerse themselves in Roy and Al’s innovation lab using cardboard VR viewers (available for free on RoyalBuildingProducts.com/360) or a VR headset. Content can also be enjoyed in 360 degrees without a headset on a smartphone (moving screen up, down, right, left) or on a desktop.

The “In the Lab” campaign features 20 videos highlighting various Royal products and is available at RoyalBuildingProducts.com/360 and on the Royal Building Products YouTube Channel.

Media Contact:
Ashlene Larson, [email protected]

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmericaKiddie Academy, Sheetz, Curio, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, and Advertising Age’s Small Agency of the Year.

About Royal Building Products
Royal Building Products, a Westlake company (NYSE: WLK), manufactures and distributes leading materials for the home remodeling, building and construction markets. For more than 50 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products, including siding, trim, accessories, soffit, rainware, mouldings and decking. For more information, please visit www.royalbuildingproducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Disclaimer:
The information presented is made available solely for general information purposes. All sales of Royal Building Products’ trim, mouldings, siding, and other exterior building products are subject to Royal Building Products’ standard terms and conditions of sale, which are available upon request. Royal Building Products makes no other warranty, express or implied, including, but not limited to, any warranty of merchantability or fitness for particular purpose. Royal Building Products and the Royal Building Products logo are registered trademarks of Royal Building Products (USA) Inc.

 

Press Release
Planit Still Buzzing After Big Night with Cannabis & Beer at the 47th Annual Baltimore Advertising Awards
Interactive design and brand work for Curio Wellness and Big Truck Farm Brewery honored for creative excellence

BALTIMORE — Planit, a top communications, marketing and digital agency based in Baltimore, was honored at the 47th Annual American Advertising Awards Show, which was held virtually on March 4, 2021. Planit won four ADDYs — three Gold and one Silver  — for its work with Curio Wellness and Big Truck Farm Brewery.

Produced with the theme “Evolution of Industry” this year’s all-virtual event showcased superior creative work executed for local, regional, national and international brands by Maryland-based agencies, production houses and in-house marketing teams.

Planit was honored with the following awards:

  • Big Truck Farm Brewery Can Design – Gold in the category of Sales & Marketing – Packaging Campaign
  • Curio Wellness OH! Microsite – Gold in the category of Online/Interactive – Microsites
  • Curio Wellness Good Night Logo – Gold in the category of Elements of Advertising – Logo Design
  • Big Truck Farm Brewery Logo – Silver in the category of Elements of Advertising – Logo Design

“I’m so proud of the work we are doing for our clients, especially those in emerging growth categories such as Medical Cannabis,” said Ed Callahan, creative strategist and co-founder of Planit. “These awards are a wonderful recognition of the hard work and dedication our teams have put forth, even during the most challenging of times. We look forward to building on this success throughout 2021.”

Planit’s gold-winning entries will automatically move on to the District Two Awards, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. District Two awards are typically announced in April.

This year, the American Advertising Federation of Baltimore (AAFB) received more than 250 entries, resulting in 48 ADDY awards, including 32 gold, 15 silver and one student award. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry.

For more information on the AAFB and a complete list of this year’s winners, visit www.baltimoreadvertising.com.

About Planit

We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List , winning the EY Entrepreneur Of The Year ® Award, and Advertising Age’s Small Agency of the Year.

Press Release
Planit Launches SECU Maryland Campaign, Brand Refresh to Inspire Those Seeking Financial Wellness
A New Year Means a New Brand & Campaign for Maryland’s Largest Chartered Credit Union

Baltimore, Md., (February 8, 2021) — Baltimore-based advertising agency, Planit, has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s to the Seekers” campaign. The campaign, which serves as the launch of SECU’s new brand visual identity and positioning, is the culmination of the credit union’s evolution to providing holistic financial wellness for those who are expecting and are seeking a better banking experience.

“Now more than ever, consumers need brands who choose right over easy, who are actively vested in their well-being,” said Becky Smith, EVP, Chief Strategy and Marketing Officer for SECU. “Our new brand identity and campaign reflect SECU’s comprehensive approach to financial wellness, our commitment to taking the extra steps or additional minutes for a member, to nurturing personal connections, and to always choosing to do the right thing.”

The “Here’s to the Seekers” campaign celebrates captured moments in time that are made sweeter through the lens of financial wellness, such as a bride and groom’s first dance, a retired couple enjoying a laugh together, a new business owner making her first sale, and a mother reading to her child.

Visual identity updates were made throughout SECU’s financial centers and its brand collateral in 2020, including the design of the newly opened financial center in Clarksville, Maryland.

“We were thrilled to work with SECU, one of Maryland’s most recognizable names in banking, to help them  articulate their brand’s visual identity in a way that is meaningful to their current and future members,” said Ed Callahan, Co-Founder and Creative Strategist at Planit. “The new campaign’s central tenet, ‘For all those that seek, we’ll help you find,’ not only remains relevant but takes on new meaning as it launches in the midst of unprecedented challenges for Marylanders. We are all seeking to enjoy what matters most in life and we are optimistic about what the future holds.”

The new fully-integrated brand campaign will run from Jan. 19 through the end of 2021 in the Maryland market, reaching consumers via TV, Connected TV, radio, display, out-of-home advertising (OOH), digital audio (Pandora and Spotify), Facebook, Instagram, YouTube and direct mail.

Learn more at www.secuseekers.org.

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About Planit

We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmericaKiddie Academy, Sheetz, Curio, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List , winning the EY Entrepreneur Of The Year ® Award, and Advertising Age’s Small Agency of the Year.

About SECU 
SECU, Maryland’s largest credit union, serves 260,000 members across the state. As a member owned, not-for-profit, SECU puts its members first. Membership is open to all Maryland state employees and their families, University System of Maryland students, graduates, staff and their families, Bank At Work partners and many others. Headquartered in Linthicum, Md., SECU has 22 financial centers and provides access to nearly 50,000 free ATMs through the CO-OP network. With over $4 billion in assets, SECU ranks among the top 60 credit unions nationwide based on total assets in the U.S. Insured by NCUA. For more information, visit www.secumd.org.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.