Planit Hires New Talent

Planit, a Baltimore-based marketing communications agency, is pleased to announce the continued growth of the agency with the addition of Caitlin Mills as public relations account executive and Michael McCormick as traffic coordinator.

Mills will focus on strategic development for public relations clients, plan and execute media relations campaigns, and play a vital role in new business initiatives. As traffic coordinator, McCormick will monitor all print jobs throughout the agency, oversee workflow, route projects to departments within the agency, and ensure that all deadlines are met. 

“We are excited to welcome Caitlin and Mike to the Planit team. Caitlin’s experience with national consumer brands will bolster Planit’s expansion as we approach both new and current business with public relations opportunities,” said Matt Doud, president of Planit. “Mike’s dedication to the agency for the past several months has been important to our continued success in running a smooth creative department. The addition of Caitlin and Mike helps Planit to continue to strive to become the leader in our industry, both regionally and nationally.”

Mills brings three years of public relations experience to Planit. Prior to joining Planit, Mills was an associate at Warschawski, a Baltimore-based marketing firm, where she executed national media relations campaigns and secured coverage in high-level media outlets. She has experience in developing strategic campaign initiatives for clients including Innovation Norway, W.L. Gore & Associates, DEWALT, and MaggieMoo’s, among others. Additionally, Mills played a key role in leading creative design projects, including the development and execution of a national advertising campaign for Capital Funding Group. Caitlin holds a Bachelor of Science degree in marketing from the University of Maryland. 

McCormick joined Planit in January 2009 as an account services intern, and soon after, he took the opportunity to broaden his experience and joined the traffic department. He was later hired as a full-time coordinator. McCormick graduated from Towson University with a Bachelor of Science degree in business administration and a concentration in marketing.

Planiteer Marisa Flowers has welcomed her beautiful daughter into the world.


Love the shirt, Mikayla!

Baltimore, Md. (November 3, 2009) – Challenged with dreaming up a way to create awareness for Amarula Cream aside from the same-old, same-old, integrated marketing firm Planit designed an online contest for bartenders and mixologists to invent a cocktail using the beverage. Called the Amarula Experiment, the contest is going on through the end of May 2010 and can be found at the user-generated site

The only spirit of its kind, Amarula is a crème liqueur made from the fruit of the marula tree in Africa. With such a unique back-story, it was essential for Planit to develop a unique way to market the brand. Equipped with a recipe booklet that Amarula distributors have on hand, bartenders and mixologists have the opportunity to enter The Amarula Experiment to create brand new drinks for their patrons. In return, contestants have their drink featured on the website where visitors can vote for their favorite cocktail. Contestants’ bars are also featured on the site, so visitors can see if their local bartenders or mixologists have entered the contest. Contestants are encouraged to promote themselves (and their bars) through Facebook, Google Maps, and other third-party application programming interfaces (APIs).

Four finalists are flown to Tales of the Cocktail 2010 in New Orleans to compete for the title of Ultimate Amarula Mixologist. The winner’s bio, photo and drink recipe will be featured in the next edition of the Amarula Mixologist Book.

“It’s important for us to come up with creative solutions, while still keeping clients’ audiences and goals in mind,” said Planit president Matt Doud. “We’re lucky to have clients like Amarula who let us think outside the box with successful initiatives like The Amarula Experiment. We’re excited to see who wins the contest.”

Planit in Smart CEO

October 2009- Click here to read Planit's president Matt Doud's excerpt in Smart CEO magazine .

M-Edge Accessories Selects Planit

Baltimore, Md. (September 7, 2009) – Planit, a Baltimore-based marketing communications agency, today announced it has been hired by M-Edge Accessories, a leading developer of protective covers and stylish accessories for eReaders like the Amazon Kindle and Sony Reader. Planit will create and execute a strategic branding campaign that includes print and online advertising, development of tradeshow materials and public relations efforts in order to reach the growing market of eReader users. 

“Studies show that between Q2 2008 and Q2 2009 eReader device ownership has more than doubled,” said Matt Doud, president of Planit. “With the eReader market continuing to expand, we are excited to partner with M-Edge during an exciting period of growth. We will utilize our strategic and creative expertise to develop and execute marketing initiatives that will increase national awareness about the functionality, protection and personalization the M-Edge brand brings to the eReader market.”

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen.

Baby Evie is finally here!

On August 16, Planiteer Jen Ryan and husband Matt got to meet baby Evelyn Vianne, the new addition to their beautiful family.

July 2009 – Click here Planit president Matt Doud's take on our famous summer happy hour’s budget-friendly approach in light of 2009’s economic woes.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.