While the latest reports continue to forecast slow job growth throughout the region and across the country, one Baltimore employer keeps adding to its staff. Planit, a Baltimore-based communications, marketing, and interactive agency, recently hired Melissa Franko as account supervisor, Ross Hollebon as project manager/producer, and Jason Losover as digital marketing strategist. 


“We are excited to add Melissa, Ross, and Jason to our ever-expanding team of creative professionals here at Planit,” said Matt Doud, president of Planit. “Our agency has been fortunate enough to land several new accounts this year, which in part has been a result of the increased national visibility we received from being named a Small Agency of the Year by Advertising Age. We look forward to continuing to grow our staff as our company brings in new business, and we’re excited to deliver top-notch work and cutting-edge campaigns for our clients as we move into 2012.”


As account supervisor, Melissa Franko will actively contribute to the overall growth of the agency by being the face of Planit both inside the agency and out. She will play a proactive role within the account management team—from helping to establish and implement best-in-class processes and protocol around workflow and project management to improved documentation, procedures, and accountability for delivering on client expectations. Prior to joining Planit, Franko was the marketing manager at Annapolis-based The Squires Group, Inc. Over the course of her marketing career, she has worked with clients that have included Big Steaks Management, National Chicken Council, The Brick Companies, Atlantic Golf, Mitsubishi International, Arundel Habitat for Humanity, and Hispanic Heritage Awards.


As project manager/producer for Planit’s interactive team and senior member of the account management team, Ross Hollebon’s responsibilities include leading requirements definition, solution analysis, information architecture strategy, IA implementation, and usability and quality assurance testing. He will play a key role in managing expectations and relationships across project life cycles and beyond while incorporating a strong results-oriented mentality to help measure success and create positive ROI for clients and Planit. Hollebon has had various media roles in the NFL for the past 13 years. His former client roster includes high-profile organizations such as US Soccer, ATP World Tour, ESPNRISE, USA Swimming, International Speedway Corp., Buffalo Bills, Atlanta Falcons, Seattle Seahawks, and NFL International. Prior to joining Planit, Hollebon served as senior solutions architect and web producer for Immersion Active in Frederick, Md.


Jason Losover joins Planit as a digital marketing strategist, a role that involves developing and implementing comprehensive online marketing campaigns to help clients grow their business. His specialties include search engine marketing, email marketing, online marketing analytics, and website development. He comes to Planit from Hunt Valley–based Calvert Education Services, where he served as web marketing strategist.

On the heels of being named one of Ad Age’s 2011 Small Agencies of the Year, Planit, a Baltimore-based marketing and communications agency, has been invited to kick off the fall programming lineup for the American Marketing Association (AMA) of Baltimore.

AMA of Baltimore’s programs combine the opportunity to network with other marketing professionals with the chance to hear presentations by leading industry experts and forward-thinking corporate marketers. 

Matt Doud, president and co-founder of Planit, will present "Truths & Wisdom from the Mind of an Agency Owner" at AMA in the PM on Wednesday, October 19, from 6:00 p.m. to 8:00 p.m. at The American Brewery Building (1701 N. Gay Street, Baltimore). AMA members and non-members are invited to join Matt in an honest conversation about creativity, friendships, business growth and ice cream sandwiches. To register, click here.

Planit recently partnered with Haines (formerly J.J. Haines), a 137-year-old flooring distributor serving the Mid-Atlantic and Southeast U.S., to create a new logo and website.  Their goal was to maintain the integrity and strength of their established history and expertise while demonstrating that Haines is an evolving company that is focused on their customers and the future. Check out the website here

—Brittany Barr, Jason Drumheller, and Amber Valero Join Growing Planit Team—

BALTIMORE (August 23, 2011)—Planit, a Baltimore-based communications, marketing, and interactive agency, is pleased to announce its continued growth with the addition of Brittany Barr as interactive designer, Jason Drumheller as art director, and Amber Valero as public relations account executive.

“We are excited to welcome Brittany, Jason, and Amber as members of the Planit team,” said Matt Doud, president of Planit. “As an agency, we live by the philosophy that you are only as good as the talent you bring on board, and we have nothing but the best here. Our talented team continues to develop award-winning strategic and creative campaigns for our clients that have earned our firm national acclaim, as was just made evident by being named an Ad Age Small Agency of the Year.”

As interactive designer, Barr’s responsibilities include the design and development of websites, blogs, banner ads, and more for Planit’s clients. Prior to joining Planit, Barr was a senior designer and developer for Adventure Web Productions in Catonsville, MD, where her clients included BGE HOME, Wockenfuss Candies, and former baseball star Rick Dempsey. Barr graduated from Towson University with a Bachelor of Arts in art, digital art, and design and happily brings a dry wit to all she does.

In his role as art director at Planit, Drumheller will be concepting, designing, and producing visual design solutions for a wide range of identity, print, and web projects. He will also be responsible for the selection and art direction of photographers and illustrators, and on-press supervision. Whether working on a logo or an integrated branding campaign — Drumheller consistently delivers conceptual, focused solutions that distinguish his work and satisfy his clients. He joins Planit from Owings Mills–based MGH, Inc. where he served as senior art director and worked with clients that included the Baltimore Ravens; Baltimore Symphony Orchestra; Calvert School; Eddie’s of Roland Park; Maryland Film Festival; Ocean City, Maryland Department of Tourism; Texas Instruments; Towson University; University of Maryland, University College; and Utz Snack Foods. He holds a Bachelor of Fine Arts in visual design from the Maryland Institute College of Art.

Valero brings five years of marketing and public relations experience to Planit. As public relations account executive, she enhances the team with sophistication and southern charm as she develops and implements PR campaigns to garner local and national media attention for Planit’s clients. She will also assist in social media strategies and new business initiatives. Valero comes to Planit from Nevins & Associates, a boutique marketing and public relations firm in Hunt Valley, MD, where she worked with clients that included Concentra Medical Centers, eduTrax, RS&F, Acme Paper & Supply, and the Maryland Women’s Heritage Center. She holds a Bachelor of Science in journalism from the University of Texas at Austin.

–Nationally Renowned Trade Publication Recognizes Planit as the Best Small Agency in Southeast Region–

Baltimore, Md. (August 2, 2011) Planit puts Baltimore on the map yet again with its recent national award win. Ad Age named Planit the Winner of the Southeast Region at its annual Small Agency Conference Awards in Denver, Colo., on Thursday, July 28. Hundreds of entries were submitted from agencies across the U.S. and Canada, as well as from 20 other countries. The competition was based on a number of criteria including Thought Leadership, Portfolio, Business Results and Agency Culture. Judging was determined by editorial staff from both Ad Age and Creativity.

“We are extremely proud to be recognized as a Small Agency of the Year by such a prominent and globally recognized industry publication,” commented Matt Doud, president of Planit. “We set out to grow beyond Baltimore and the mid-Atlantic, and this recognition is proof positive that Planit is becoming an agency player on a national stage.”

Not many agencies Planit’s size can boast the types of successes it achieved this year. Some of those milestones include creating a site celebrating Fila’s 100th year and launching an Israeli wine offline, online, socially and virally. Under Armour chose the agency to help introduce a new technology to the NFL Combine. Planit developed digital games on Facebook (that thousands of people actually played) for McCormick and helped solidify Marriott’s place as the 7th largest e-commerce site in the world. That’s right, the world. Planit’s been on an amazing run with no reason to believe that that will change anytime soon.

“The national and global clients that select us know that great work and creativity is the disruptive advantage needed to move their businesses,” commented Ed Callahan, co-founder of Planit. “We are looking forward to continuing to expand our client base with this awareness of Planit.”

Profiles of the winning agencies will run in the August 8 print edition of Ad Age as well as online. Ad Age is an industry-leading trade publication that provides communications, advertising and marketing professionals with media updates, account developments, campaign reviews and current trends.

–Lacey Stryker, Joe Bawol, and Tim Dix Join the Agency–

Baltimore, Md. (July 29)—Planit, a Baltimore-based marketing and communications agency, today announced the addition of three new members to the team, Lacey Stryker and Joe Bawol as Account Executives and Tim Dix as Senior Web Developer. Stryker and Bawol will concentrate on the daily operations and account services for clients such as G.B.M.C., New Horizons, Signs by Tomorrow, and Luck Companies. Dix will transform creative ideas into fully functional web solutions and further expand Planit’s digital capabilities.

“We’re seeing a turnaround in the economic climate, and our clients are looking to us to bring solutions to leverage this turnaround,” said Matt Doud, president and co-founder of Planit. “Lacey, Tim, and Joe bring great experience to an already-solid team supporting some of the most innovative, strategic, and integrated campaigns out there. We are successful in doing this time and time again due to our ability to foster a creative, idea-driven atmosphere while attracting and retaining the best talent.”

Before joining Planit, Lacey Stryker was a marketing and events consultant with a focus on engineering communication solutions through multi-channel campaigns for her clients. Prior to consulting, Lacey was the advertising manager for luxury jewelry brand John Hardy where she oversaw integrated advertising efforts to elevate brand recognition.

Bawol, a 10-year veteran in the industry, started his career at GKV and then continued on to SNS Marketing. Joe has extensive experience with healthcare and education marketing, as well as B2B and financial experience, bringing key experience to the table as Planit continues to work with clients in these industries.

Tim Dix joins Planit after two years as a senior web developer at Merrick Towle Communications for clients such as Bozzuto, Kettler, and Foulger-Pratt. Dix led the department in all digital endeavors including: websites, interactive tours, touch-screen kiosks, web applications, interactive ads, and videos.

Communication Arts names the Fila 100 website as its Webpick of the Week. The site, designed and developed by Planit, celebrates 100 years of history for the athletic apparel brand and allows visitors to browse everything from vintage Fila gear, to advertisements, to athletes and commercials. 

Check out the full article here

–Planit Wins AMA Marketing Excellence Award for “Best Local Campaign”–

Baltimore, Md. (June 10, 2011)—Planit, a Baltimore-based marketing and communications agency, today announces it has won the Marketing Excellence Award for “Best Local Campaign” by the American Marketing Association (AMA) of Baltimore for their 2010 interactive campaign for Maryland Governor Martin O’Malley. The AMA Marketing Excellence Award is given each year to a company or agency that plans and implements the best local marketing campaign. While Planit is often recognized for its creative expertise, this award credits Planit’s ability to execute strategic and results-oriented campaigns.

“Being recognized by the AMA is the icing on the cake after crafting and implementing a strategy that helped our client win the ultimate prize,” said Matt Doud, president of Planit. “In order for our campaign efforts to be a success, it was critical for us to show Marylanders what O’Malley had accomplished, while articulating these undertakings with a warm and personal tone rather than in a heavy political manner like many politicians exhibit today. As a thought leader in this integrated space, we look forward to continuing to execute top-notch strategy and cutting-edge creativity, both offline and on.”

Planit was approached by Governor O’Malley’s reelection campaign group to aid in achieving an “out of the box” campaign that included a stronger message, bolder web presence, and a unified social media presence. This project was a first for Planit, as the company had never been involved in the cutthroat world of politics; however, the firm embraced the challenge and opportunity. Focusing on the successes of the governor’s past term and his “Moving Maryland Forward” platform, Planit-created a sub-theme of “Connections” to humanize the governor’s accomplishments and bolster his public image in hopes of winning key voters.

The campaign results speak for themselves. Planit built an exceptionally creative and functionally successful campaign, developing more modern and creative outlets for online media. The campaign increased website traffic by 200% and page views by 300% while doubling Facebook fans and tripling Twitter followers. The result of these successes online aided Governor O’Malley in securing his second term as governor of Maryland.

About the American Marketing Association

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching, and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers more than 30,000 strong.


Planit recently partnered with Har-Tru Sports, a global sports company with roots dating back to the early 1900s, to create a website that appeals to the athlete consumer while delivering the message that training on clay tennis courts helps develop champions. Check out the site here

–Timea “Timi” Szell Joins Planit Team as Account Director–

Baltimore, Md. (May 3, 2011)—Planit, a Baltimore-based marketing and communications agency, today announces it has hired Timea Szell as account Director. Szell will function as the principal representative on accounts such as Professional Products and Wexford Equities, among others.

“We are excited to bring Timea on board as Planit continues to grow in 2011,” commented Matt Doud, president of Planit. “Her unparalleled brand marketing experience with a global firm brings a wealth of knowledge and expertise to not only her clients, but to Planit as well.”

Prior to joining Planit, Szell was a senior business manager/account director at Ogilvy Public Relations in Washington, DC. Her responsibilities included project management, strategic planning and implementation, budget and contract management, and client relations, among others. Previous clients include the Center for Disease Control, Blue Cross Blue Shield Association, the Internal Revenue Service, and the Department of Health & Human Services. Szell graduated from Johns Hopkins University with a bachelor’s degree in Business and Management as well as a master’s degree in Public Relations/Corporate Communication with a focus on Branding and Integrated Marketing Communications.

Baltimore, Md. (April 20, 2011) – Greater Baltimore Medical Center (GBMC) today announced it has chosen Planit, a Baltimore-based marketing and communications agency, as its agency of record. The teams are joining forces to explore and develop new tactics, strategies and advanced technology opportunities for GBMC’s integrated marketing efforts.

“We selected Planit as GBMC’s agency of record after an extensive selection process that involved a number of local agencies,” said Mike Hartnett, GBMC’s director of marketing and research. “We were impressed with Planit’s full-service and extensive marketing communications capabilities, including their experience in the digital world, and with their strong regional and national reputation.”

For projects across the healthcare organization, GBMC will leverage Planit’s expertise in digital strategies such as social media in addition to their expertise with traditional communication tactics. “We are looking forward to these two high-quality brands working collaboratively to position GBMC in the often-cluttered Baltimore healthcare marketplace,” Hartnett said.

“We are proud to be recognized as GBMC’s new agency of record and are excited to begin our partnership,” commented Matt Doud, president of Planit. “We house the best talent in town, and are renowned for our innovative and creative corporate culture. I am confident we will develop and bring to life exciting marketing tools that will not only bring success to GBMC, but also transform the industry as we know it.”

About GBMC
GBMC HealthCare includes Greater Baltimore Medical Center, a 285-bed acute care not-for-profit hospital that opened in 1965 and provides Health, Healing and Hope; Greater Baltimore Medical Associates, a group of more than 40 multi-specialty physician practices on the hospital’s Towson campus and in satellite locations across the region; Gilchrist Hospice Care, Maryland’s largest hospice organization offering both in-home care as well as a 34-bed inpatient unit; and the GBMC Foundation, which raises funds to support the organization’s mission. For more information, visit www.gbmc.org.###

Planit Takes Home 13 ADDY Awards

Planit joined the rest of the Baltimore advertising community at last night's 37th annual ADDY Awards. The Baltimore Business Journal featured the list of the night's winners, including Planit's 13 awards.  To view the article, click here

–Glorioso and Dellen Join Planit–

Baltimore, Md. (March 8, 2011) – Planit, a Baltimore-based marketing communications agency, announced today that it has hired Joe Glorioso as art director and Jess Dellen as copy editor.

“2011 continues to be an exciting year for us here at Planit. We are thrilled to welcome two talented new hires to our creative team,” commented Matt Doud, president of Planit. “I’m confident that Joe’s award-winning artistic expertise paired with Jessica’s copy experience and attention to detail will further strengthen our creative department as well as our creative campaigns as a whole.”

Glorioso brings more than 20 years of experience to Planit’s art department. As art director, he will be involved in the entire creative process from concept to completion. His responsibilities include concepting, creating, and executing print and digital media for corporate identity, advertising, and website projects.

Before joining Planit, Glorioso was an adjunct faculty member for the graphic design department at MICA, and prior to that served as the design director at MGH. He has experience working with well-known clients including Utz Snack Foods, Smyth Jewelers, and the Baltimore Symphony Orchestra. His work has appeared in publications including Print, Communication Arts, and Graphics and has also won several awards from the American Advertising Federation. Glorioso graduated from Towson University with a bachelor’s degree in graphic design.

As copy editor, Dellen will be editing and proofing all documents, creative work, and copy that leave Planit’s doors. Prior to joining Planit, Dellen was an editorial assistant at the Peterson Institute for International Economics in Washington, D.C., where she was responsible for copy editing and proofreading. Dellen was in charge of the peer editing process for books, and pieced together and edited internal briefing books and catalogues. She is a graduate from Penn State University where she received a bachelor’s degree in journalism and penned an opinion column for Penn State’s Daily Collegian.

The Baltimore Business Journal features Planit's new client wins in an article about Baltimore area firms nabbing new accounts. To view the article, click here.

The DC Baltimore Egotist was looking for agencies in the area to share their "digs" with the world. Planit, the site's Baltimore Agency of the Year for 2010, is first up in this feature on agency office spaces. Check out the photos and video here.

Planit has just released the first-ever website for ANCILE Solutions, provider of learning and management software solutions to over half of the elite Fortune 100. To view the site, click here.

Planit had the opportunity to build the new web presence for one of the country's oldest and most respected banking institutions. With over 150 years of experience, Burke & Herbert Bank came to Planit to bring a modern flair to their old-fashioned values in banking.
If you have a second, check out the new site here.

A final report on the millions of recalled Toyota vehicle released on Tuesday revealed that the automobiles' problem was not electrical. Planit co-founder Ed Callahan shares his thoughts on how the automobile maker should move forward and "re-focus" the brand on what it does best.

–Annie Truax Joins Planit Team as Associate Account Executive–

Baltimore, Md. (February 1, 2011) – Planit, a Baltimore-based marketing communications agency, today announces it has hired Annie Truax as associate account executive. Truax will assist with day-to-day account service activities for clients including Under Armour, Yarden, Radcliffe Jewelers, and Miles & Stockbridge, among others.

“I expect Annie to be the first of many talented new hires we bring on to the Planit team as we continue to grow throughout the year,” commented Matt Doud, president of Planit. “Our corporate culture and philosophy of IDEAS TRANSFORMSM continues to attract top notch talent as well as thrilling clients, both old and new.”

Prior to joining Planit, Truax was an assistant planner at Initiative Media, a marketing firm based in Atlanta, Georgia. Her responsibilities mainly resided with the Home Depot account and included client services, managing relationships with media representatives, and developing competitive reports and monitoring tracking services. Before her assistant planner position, she was an account management intern on the Gap account at Laird+Partners in New York City. Truax graduated from the University of Georgia with a bachelor’s degree in journalism.

Baltimore, Md. (January 27, 2011) – Planit, a Baltimore-based marketing communications agency, today announces the promotion of Jack Spaulding to executive director of strategic planning. In his new role, Spaulding will oversee both client business strategy, as well as influence strategic direction for the agency as a whole. His responsibilities include management of the effective integration of social media, traditional and online media, and public relations into account planning and supervision. He will also lead the agency’s continued development of competency in research, planning, consumer insights and trends, and strategic oversight of client positioning and branding.

“Jack has been an integral part of our account management team—from developing and leading strategic campaigns for our clients, to being an active mentor for our internal account team members,” commented Matt Doud, president of Planit. “We are looking forward to utilizing Jack’s expertise and new role in continuing to help solve our clients’ critical business problems and developing long-term strategic partnerships.”

Spaulding has been with Planit since 2006. In his previous role of account director, Jack led account management and strategic oversight for several of the agency’s clients including, Medifast, Inc, M-Edge Accessories, McCormick & Company, Inc., and the Johns Hopkins University.

–The D.C. Baltimore Egotist Names Planit Best Local Agency of 2010–

Baltimore, Md. (January 4, 2011)
– Planit, a Baltimore-based marketing communications agency, was named Best Local Agency of 2010 for the Baltimore area by The D.C. Baltimore Egotist, an online news forum that features the best creative, talent and resources in the Baltimore-District of Columbia metro area.

“We are proud to be recognized as the Best Local Agency of 2010,” commented Matt Doud, president of Planit. “At Planit, we are known for housing the best talent and for our world class creative corporate culture. It is this passion for the industry and this culture that foster extreme ideas that we continue to bring to life for our clients on a daily basis.”

Planit received a total of 44.1% of the final votes, which were collected online from December 21 through 29. To view the results online, click here.

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.