Kiddie Academy tapped Planit to bring its print campaign, “Amazing Starts Here,” to life with a national TV spot airing this January. The spot shows children imagining, exploring and learning while dressed as historical icons such as Florence Nightingale and Abraham Lincoln. Read more about the campaign here.

“Employees’ passion, swagger, fearlessness is what makes Planit great.”

BALTIMORE (December 9, 2016) — Planit, Baltimore’s top award-winning communications, marketing and interactive agency, is pleased to announce it has been selected as a 2016 Corporate Culture Award winner by Baltimore SmartCEO. Planit was chosen for it’s commitment to championing a creative, collaborate and performance-driven culture.

“Culture is about pairing our purpose and direction with our employees’ passion and swagger,” said Matt Doud, president and co-founder of Planit. “The result? Great talent is fostered, great people are retained and great work is done.”

Chosen by an independent committee of local business leaders, the Corporate Culture Awards program honors companies who not only understand that culture is a company’s greatest asset, but actively and intentionally develop it.

“The 2016 Corporate Culture Award winners have realized that running a company is more than head count and the bottom line. It’s about creating a place where creativity, energy and ideas are cultivated. Through this they are able to not only enhance performance and sustain their companies’ competitive advantages but also enrich the lives of those they employ and inspire them to make a greater impact on the world,” says Jaime Nespor-Zawmon, President of SmartCEO. “We’re honored to celebrate with the leaders of Baltimore’s top company cultures and recognize them for building true performance-driven cultures.”

The Corporate Culture Awards ceremony was held on Dec. 8, 2016. Planit celebrated alongside leaders of Baltimore’s top companies challenging them to a game of corporate culture bingo, a reimagined and engaging take on the classic game.

About SmartCEO

SmartCEO’s mission is to educate and inspire the business community through its award-winning magazine, connections at C-level events and access to valuable online resources. SmartCEO’s integrated media platforms reach decision makers in the Baltimore, Boston, Charlotte, Long Island, New Jersey, New York, Philadelphia and Washington, DC, metropolitan areas.

BALTIMORE (December 9, 2016) — Planit, a Baltimore-based communications, marketing and interactive agency, today announced it took home five awards at last night’s PRSA Maryland Chapter’s “Best in Maryland” (BIM) Awards Gala. Planit was recognized for its work with Maryland Auto Insurance (MAIF), a mission-driven company dedicated to reducing the number of uninsured drivers on Maryland roadways.

The effort, inclusive of branding, advertising, a new consumer website experience, and both internal and external public relations outreach initiatives, worked to reinvigorate the 42-year-old brand by building awareness among those who’d never heard of Maryland Auto and changing the perception of the organization among drivers and selling agents. With the ultimate goal to increase the number of insured drivers in Maryland, all integrated efforts led with the same idea: having insurance is essential for getting where you want to go—in your car and in life.

Planit received the following awards:

  • Best in Maryland – Internal Communications
  • Best in Maryland – Reputation/Brand Management
  • Best in Maryland – Website
  • Best in Maryland – Media Kit
  • Award of Excellence – Integrated Campaign

“It’s an honor to be recognized by our fellow public relations professionals for our work with Maryland Auto—a client who came to us looking to disrupt the category with a unique approach,” said Caitlin Wolf, PR Account Director at Planit. “In an industry where integration breeds the best results for clients, public relations serves as the catalyst to spread that message; we believe that a strategic mix of earned, owned and paid media results is the most impactful campaigns for our clients.”

Open to all communications professionals who work in Maryland, the BIM Awards are presented annually to public relations practitioners who have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. Each entry was reviewed by a panel of judges made up of public relations professionals from the PRSA’s Philadelphia Chapter and carefully evaluated based on the following criteria: planning/content, creativity/quality, technical excellence and overall results.

For more information about PRSA MD’s Best in Maryland Awards and a complete list of last night’s winners, visit

Adweek Spotlights Planit in November 28 Issue

Adweek’s portrait highlights how Planit’s respectfully disruptive campaigns help brands shake up their image. Check it out here.

Baltimore’s top ad agency taps Dan Pardue to lead in-house video production division

BALTIMORE (October 25, 2016) — Planit, Baltimore’s top integrated marketing and interactive agency, announced the launch of its in-house video production division, expanding the firms’ storytelling capabilities and allowing the agency to deliver a full spectrum of visual media assets faster, and more efficiently, than ever before.

As a rapidly expanding, independent agency driven to remain on the bleeding edge of emerging media, Planit continues making investments in order to widen the scope of services it provides to clients. In the creation of the new production department, Planit added top-of-the-line camera equipment and experienced video specialists, then housed all of it in a state-of-the-art, post-production studio known by Planit employees as the “Boiler Room,” located inside of the agency’s new corporate headquarters.

The expanded division will be led by Agency Producer and longtime New Yorker, Dan Pardue, who joined Planit in August. In his role, Pardue will oversee the agency’s production team and streamline the creative process, allowing the agency to meet the growing demand for branded content, commercial video, and digital content.

“As video continues to dominate Internet consumption, having robust video capabilities and an experienced producer in-house to lead the growing team positions Planit on the forefront of what brands need—creative, cost-effective content creation,” said Ed Callahan, Co-founder of Planit. “By continuing to add top talent and equipment to the department, we are further enabling our creative teams to develop new ideas and stories for our clients, and ourselves.”

Pardue is embracing the opportunity to lead the charge, and brings to the agency over a decade of production experience in television, film, and photography. “I’m excited to join an agency environment where creative ideas thrive and flexibility is key, allowing for small and large-scale video production,” Pardue said. “I’m looking forward to leading our core team in creating amazing assets on a daily basis, while also having the ability to scale up and develop full broadcast commercials for our clients.”

Pardue graduated from New York University’s Tisch School of the Arts with a Bachelor of Arts in Film & Television with an emphasis on creative storytelling. He has production credits on projects for a number of global brands, including Google, Red Bull, Prudential, and SC Johnson.

Press Release
Planit and Heavy Seas Set Sail with New Partnership
Planit and Heavy Seas Set Sail with New Partnership

The agency will refresh the brewery’s brand identity to help it reach a new generation of consumers

Baltimore, MD (October 12, 2016) – Planit, Baltimore’s top communications, marketing and interactive agency, is pleased to announce a new partnership with Heavy Seas Beer, one of the most respected and acclaimed craft breweries on the East Coast. The agency plans to employ its proven strategic brand positioning process to help align Baltimore’s original craft brewer on a common goal for the future of the Heavy Seas brand. Together, Planit and Heavy Seas Beer hope to bring renewed excitement to the brewery’s entire lineup of traditional beers and strengthen the brand’s position among a new generation of craft beer drinkers.

As craft brewers continued to flood the market with double-digit growth over the past decade, the award-winning brewery made significant investments in expanding its manufacturing and distribution capabilities. Now, with annual production in the top 100 of US brewers, Heavy Seas believed it was time to take a look at the brand itself, and reached out to Planit to re-establish its position as a category killer.

“We are huge fans and enthusiastic consumers of Heavy Seas’ beer,” said Planit co-founder Ed Callahan. “We’re excited to support the region’s most esteemed craft brewery, known for sharing a brand approach similar to ours—rebellious, risk-taking and adventurous.”

Rather than completely overhaul a brand that many consumers already recognize and love, Planit will refresh Heavy Seas’ brand identity and logo to attract new customers in the seventeen states where the brewery currently distributes. “We’re excited to work with an agency that knows our story and respects where we came from,” said Hugh Sisson, founder of Heavy Seas Beer. “As we begin the next chapter in our company’s history, we look forward to continuing our tradition of brewing bold beer with swagger.”

Heavy Seas currently distributes throughout the East Coast, stretching from Maine to Florida and as far west as Indiana. For more information and a full distribution list visit:

A new local spot, Order&Chaos Coffee offers customers insight into agency life

BALTIMORE (October 7, 2016) — Planit, Baltimore’s top communications, marketing and interactive agency, today announced the grand opening of Order&Chaos Coffee, a bold, creative coffee shop destination formed from the entrepreneurial vision of the agency’s co-founders, on Monday, October 10. Emulating a vibe indicative of the award-winning agency and how it operates, Order&Chaos Coffee’s black and white insignia can be easily spotted from Key Highway in South Baltimore. This announcement comes after Planit’s recent move in May from its Pratt Street location to its newly renovated office space at 1414 Key Highway.

“We continuously strive to create an atmosphere that strategically facilitates the right kind of creative thinking that leads to something innovative and remarkable,” said Matt Doud, president and co-founder of Planit. “Order&Chaos takes this concept to a new level where employees can break away, open their minds and reinvent. And what better way to collaborate than over a cup of coffee?”

In addition to offering a new place for Planit employees to recharge, Order&Chaos Coffee’s floor-to-ceiling interior glass walls will provide customers with a transparent view inside the agency’s collaborative work environment. Planit also plans to frequently survey customers for useful consumer insights that may be incorporated into strategic campaigns for its clients.

“Order&Chaos lives as an actual extension of our agency and we see a real opportunity to connect with the neighborhood and literally provide a glimpse into our creative world,” said Ed Callahan, co-founder and creative strategist at Planit. “It also gives us the opportunity to learn more about consumers, test concepts and ideas and receive public opinions. Advertising is a stimulating industry and we hope guests will stop by to find out what we’re up to behind the glass walls.”

Open to both the public and Planit employees, Order&Chaos Coffee will serve gourmet hot and cold brew coffees, espressos, cappuccinos, lattes, teas and several varieties of smoothies. Pfefferkorn, a local family-operated roasting company that’s been supplying Baltimore with premium coffee since 1900, was selected to develop custom coffee blends exclusive to the coffee shop. Order&Chaos Coffee will also feature the only innovative, professional grade Slayer espresso maker in the Baltimore area, with superior steam capacity, enhanced temperature stability and state-of-the-art extraction control for fine-tuned espressos. In addition to premium beverages, Order&Chaos will offer specialty Liége waffles and other café food items.

“Roasting coffee has always been a passion of mine so having the opportunity to work with a respected brand as unique and bold as Planit is an incredible experience,” said Ryan Herzing, General Manager of Order&Chaos Coffee. “I’m looking forward to really seeing Order&Chaos come to life and growing the shop into a neighborhood staple.”

Order&Chaos Coffee currently staffs 11 employees with plans to expand in the future. For more information, please visit

About Order&Chaos Coffee

Located in South Baltimore at 1410 Key Highway, Order&Chaos Coffee is a bold coffee destination where java junkies, hungry neighbors and caffeinated creatives can get their fix. Owned by the co-founders of Planit, Baltimore’s top communications, marketing and interactive agency, the 1,1100-square-foot shop serves gourmet hot and cold brew coffees, espressos, cappuccinos, lattes, teas, several varieties of smoothies and an assortment of light fare. For more information, please visit

Press Release
Planit Named 2016 Tech Business of the Year

Honored at Fourth Annual Baltimore Innovation Awards

Baltimore, MD (October 3, 2016) – At the height of Baltimore Innovation Week 2016, Planit took home the coveted title of 2016 Tech Business of the Year.

Celebrating the city’s top creative minds, Baltimore hosted the annual Innovation Awards, recognizing and highlighting the technical prowess of Baltimore’s innovation and tech community.

“Being named Baltimore’s Tech Business of the Year? That’s just awesome,” said Ed Callahan, executive creative strategist and co-founder at Planit. “Planit is a creative agency with a digital soul. While it’s easy to showcase our creative side we don’t always get to highlight our extensive digital development side—yet that part is so critical to what we do. Creative without a digital aspect won’t cut it. Our teams are proving that every day by working together to make ideas come to life. This award is further proof of it.”

Earlier in the week, Planit also participated in the Media Conference Day where Erica Malanga, Social Media Manager, shared her perspective during the Social Media Strategies panel.

The fourth annual Innovation Awards were aptly held in Baltimore’s Innovation Village, the city’s first innovation district, at the Maryland Institute College of Art’s Brown Center.

For more information on the Baltimore Innovation Awards and a complete list of the night’s winners, visit

Doud reflects on mistakes that have shaped his business philosophy.

The Mistake: “One of our biggest mistakes early on was trying to please everybody all the time, trying to win people over by almost blindly agreeing, just to get to the next step.

As with any service company, things like maintaining good relationships with existing clients and building relationships with new clients were a huge part of getting started. But trying too hard to please hurts everybody in the long run.”

Read more here.

Annual ranking showcases the fastest-growing urban businesses in America

BALTIMORE (September 20, 2016) – The Initiative for a Competitive Inner City (ICIC) and Fortune have announced that Planit has been selected for the prestigious 2016 Inner City 100 list. This recognition places Planit in an exemplary lineage of nearly 900 fast-growing and innovative inner city businesses.

Planit ranked 50th overall on the list of 100. This honor comes on the heels of the Baltimore-based agency placing on the Inc. 5000 list for the fifth time and topping the Baltimore Business Journal’s Advertising Agency list for a second straight year.

“We are honored to be named among the fastest-growing urban businesses by Fortune and ICIC for the third year in a row,” said Matt Doud, co-founder and president at Planit. “Baltimore has always been our home. As we continue to innovate and grow, attract top talent, and invest in a new space we can call our own, we are proud to support our community and do business in the heart of the city.”

ICIC’s Inner City 100 is an annually compiled and released list featuring high-power, high-potential businesses from around the country with headquarters in inner cities. Each company is selected by ICIC with help from a national network of nominating partners who seek to identify, spotlight, and further enable the named companies’ innovative urban entrepreneurship. Ranked by revenue growth, the esteemed recipients go on to have their names published in Fortune.

The Inner City 100 program recognizes and supports successful inner city business leaders, and celebrates their role in providing innovation and job creation in America’s cities. These companies strengthen local American economies, provide job opportunities for underrepresented communities, and drive forward economic and social development. The full list can be viewed on the Fortune website here.

In addition to announcing the list, company CEOs were invited to gather for a full-day event featuring thought-provoking sessions, insightful leadership advice, and robust networking opportunities. Past winners have reported meeting future multi-million dollar investors as a result of appearing on the Inner City 100 list and attending the accompanying colloquium.

The rankings for each company were announced at the Inner City 100 Conference and Awards Ceremony on Wednesday, September 14, 2016 at the Aloft Hotel in Boston, MA. Before the awards celebration, winners gathered for a full-day business symposium featuring management case studies from Harvard Business School professors and interactive sessions with top CEOs. Keynote speakers at this year’s event included Interim CEO of Staples Shira Goodman, Chairman and CEO of Pinnacle Group and Inner City 100 alumnus Nina Vaca, and Harvard Business School Professor and ICIC Founder and Chairman Michael E. Porter. Other speakers included Corey Thomas, CEO of Rapid 7, Loren Feldman of Forbes, Lynda Applegate and Amy Edmondson from Harvard Business School, John Stuart of PTC, Robert Wallace, CEO of Bithenergy, and Brook Colangelo of Houghton Mifflin Harcourt.

Of particular note, ICIC inducted 14 businesses into the Inner City 100 “Hall of Fame” as homage to these companies’ successive growth achievement of five or more years. For only the second time in ICIC’s history of 18 years a business has made the Inner City 100 for the 10th time: Raining Rose of Cedar Rapids, IA. Such consistent appearances affirm the resilient upwards trajectory of, and demonstrated need for, local inner city businesses like the ones celebrated on this year’s list.

“We are extraordinarily proud of these pioneering entrepreneurs who lead the way in economic revitalization in America’s inner cities,” says Steve Grossman, CEO of ICIC, of the list of 100.

Boasting an average five-year growth rate of 458 percent between 2011 and 2015, the 2016 Inner City 100 winners represent a wide span of geography, hailing from 42 cities and 25 states. Collectively, the winners employed 7,324 people in 2015, and on average over a third of their employees live in the same neighborhood as the company.

Highlights of the 2016 Inner City 100 include:

  • Employed 7,324 workers total in 2015.
  • Created 4,696 new jobs in the last five years.
  • On average, 34% of employees live in same neighborhood as the company.
  • Average company age is 16 years.
  • Average 2015 revenue is $12.2 million.
  • 34% are women-owned.
  • 37% are minority-owned.
  • 6% of the winners are certified B-Corps.
  • 26 industries represented in the top 100.

# # #

Inner City 100 Methodology: The Initiative for a Competitive Inner City (ICIC) defines inner cities as core urban areas with higher unemployment and poverty rates and lower median incomes than their surrounding metropolitan statistical areas. Every year, ICIC identifies, ranks, and spotlights the 100 fastest-growing businesses located in America’s inner cities. In 2016, Companies were ranked by revenue growth over the five-year period between 2011 and 2015. This list was audited by the independent accounting firm Rucci, Bardaro, and Falzone, PC.

Initiative for a Competitive Inner City (ICIC)

ICIC is a national nonprofit founded in 1994 by Harvard Business School professor Michael E. Porter. ICIC’s mission is to promote economic prosperity in America’s inner cities through private sector investment that leads to jobs, income and wealth creation for local residents. Through its research on inner city economies, ICIC provides businesses, governments and investors with the most comprehensive and actionable information in the field about urban market opportunities. The organization supports urban businesses through the Inner City 100, Inner City Capital Connections and the Goldman Sachs 10,000 Small Businesses programs. Learn more at or @icicorg.

Press Release
Planit Named to Esteemed Inc. 5000 for the Fifth Year

Agency Lands on Annual List of America’s Fastest-Growing Private Companies With Three-Year Sales Growth of 112%

BALTIMORE (August 17, 2016) — Planit, Baltimore’s top award-winning communications, marketing and interactive agency, is pleased to announce that it has secured a spot on the 2016 Inc. 5000. This marks the 35th year Inc. magazine has put out its list of the fastest-growing private companies in the United States. Planit now holds the position of 3,055 on the esteemed list with 112 percent growth in sales over the past three years.

“Planit continues to hit our stride this year as we earn a spot on the Inc. 5000 list for a fifth year,” said Matt Doud, president of Planit. “We are honored to be recognized for maintaining tremendous growth, which is a direct result of our fearless drive and appetite for innovation—something we have been persistent in since day one.”

The Inc. 5000 is the most prestigious ranking of the nation’s fastest-growing private companies and represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. The list is ranked according to percentage of revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S. based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015.

“The Inc. 5000 list stands out where it really counts,” says Inc. President and Editor-In-Chief Eric Schurenberg. “It honors real achievement by a founder or a team of them. No one makes the Inc. 5000 without building something great—usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails.”

Planit, holding the 3,055th spot on the Inc. 5000, joins the ranks of powerhouses on the 2016 list such as Pandora, LinkedIn, Yelp, and Zillow. Complete results of the Inc. 500/5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

The annual Inc. 5000 event honoring all the companies on the list will be held October 18 to October 20, 2016, in San Antonio, TX. Speakers will include some of the greatest entrepreneurs of this and past generations, such as best-selling author and strategist Tony Robbins, SoulCycle co-founders Elizabeth Cutler and Julie Rice, Cornerstone OnDemand founder, president and CEO Adam Miller, Marvel Technology Group director and co-founder Weili Dai, and New Belgium Brewing co-founder and executive chair Kim Jordan.

Baltimore Business Journal named Planit the Top Advertising Agency again this year. Even better? We claimed top Web Design Firm, too. Why? As our directors shared in an exclusive interview with the publication–by building brands, being authentic, and staying relentlessly digital.

The Baltimore-based full service marketing and PR agency will recruit new members to the iconic Syracuse meat purveyor’s “Sausage Brigade”

BALTIMORE, MD (July 26, 2016) — Planit, Baltimore’s top communication, marketing and interactive agency, announced that it has teamed up with Hofmann Brands as its PR agency of record to promote the beloved Syracuse brand and support its retail expansion into new markets nationwide through message development, creative public relations campaigns, new partnerships and events.

The agency kicked off the relationship by publicizing the recent opening of Hoffmann Brands’ new corporate office in Baltimore. “We’re excited to formally join Hofmann Brands’ ‘Sausage Brigade’ and turn the iconic brand into a household name,” said Sarah Quackenbush, director of client engagement at Planit. “I’m confident our partnership will be a successful one based on our proven track record in pushing challenger brands to shake up an entire category, our experience in CPG marketing and Hofmann Brands’ willingness to be bold and disruptive.”

The agency will also support the launch of new products, including the company’s Handwich brand featuring Hofmann Brands franks and sausages wrapped in artisanal brioche or pretzel rolls. The Handwich is available in Kielbasa, Jalapeno Sausage, Cheddar and German Frank varieties, as well as recipes inspired by flavors from across the globe.

“We are on a mission to expand beyond our Syracuse roots and create a nation of sausage aficionados,” said Reginald Bailey, CEO of Hofmann Brands. “As an agency with a finger on the pulse of the market, proven success in building brand awareness, and a similar swagger, there’s no doubt in my mind that Planit will get us there.”

With a brand heritage and a customer following that spans generations—dubbed the “Sausage Brigade”—Hofmann Brands prides itself on doing things the old-fashioned way and bringing people together through a love of sausage. Hofmann Brands’ products are currently sold throughout the East Coast, the Midwest, Florida and Texas, with plans to expand to the Western United States in the near future.

Press Release
Planit Pours on the Bold with New Coffee Shop

Order & Chaos Coffee will open to the public in August at Baltimore’s top ad agency’s new office location on Key Highway

BALTIMORE (June 1, 2016) — Java junkies, hungry neighbors, and caffeinated creatives will soon have a new place to get their fix. Planit, Baltimore’s top communications, marketing and interactive agency, plans to open a fresh, forward-thinking coffee destination in August at the site of its newly renovated office space at 1414 Key Highway. Order & Chaos Coffee will be open to both Planit employees and the public, offering jolts of caffeine and creative in a one-of-a-kind environment.

The 1,100-square-foot shop will serve gourmet coffee, espresso, cappuccino, teas and an assortment of light fare. This comes after Planit’s announcement last August to renovate a historic building in the Key Highway business district with a custom design for its new office space.

“Planit’s upcoming move to South Baltimore inspired us to discover how we can continue to connect with the community and make our mark in more ways than one,” said Matt Doud, president and co-founder of Planit. “The Order & Chaos Coffee brand emerged from the desire to generate a new, local spot for neighbors and commuters to relax and recharge in an atmosphere that reflects the energizing and creative culture of Planit.”

Planit appointed Ryan Herzing to serve as general manager of Order & Chaos Coffee. Herzing has nearly 10 years of experience in the hospitality industry. Most recently, he served as general manager of Roti Mediterranean Grill in Washington, D.C. Prior to that, he was area supervisor for Venti Tre Modern Italian, operating the restaurant’s Baltimore and Gaithersburg locations.

“Coffee fuels our creative process, and coffee shops and cafes have traditionally served as hubs for collaboration and inspired thinking,” said Ed Callahan, co-founder and creative strategist at Planit. “As we continue to build cult followings for our clients’ brands, we thought it would be fitting to extend our agency into this stimulating community venture, and Order & Chaos Coffee was borne out of that vision.”

Order and Chaos Coffee selected Pfefferkorn Coffee, Inc, a family-operated roasting company that’s been supplying Baltimore with premium coffee since 1900, to create custom blends of aromatic, smooth brews. Order & Chaos Coffee plans to open its doors in August 2016.

Planit’s Big Move

Planit not only adapts to change, we embrace it. It’s a huge part of our culture, and key to our success. Our commitment to growth compels us to constantly reevaluate how we can work smarter—with each other, and with you. It’s what led us to move across the harbor and create a new, innovative workspace that is representative of the way Planit operates today, and how we plan to operate in the future. You’ll find us at 1414 Key Highway, Suite 100, Baltimore, MD 21230. You also may have noticed our new look. Our logo is our fearless hello to the world. So we made it bolder. And green. Green as in clean, green as in go. As in never stop. Besides, we eat change for breakfast, lunch and dinner.

New Digital Creative Director Blends Cutting-Edge Creative with Passion for Technology at Baltimore’s Top Agency

BALTIMORE (May 4, 2016) — Planit, Baltimore’s top communications, marketing and interactive agency, announced today that Jessica Brown has been promoted to digital creative director.

As head of the digital creative department, Brown will oversee a cross-disciplinary team of motion designers, art directors and UI experts who will collaborate with Planit’s strategic and technology departments to ensure concepts and subsequent executions deliver on campaign objectives and exceed creative expectations.

“Jess’s impressive background merges technology with creative, allowing her to bring a unique vision to our leadership team and to our clients,” said Ed Callahan, creative strategist and co-founder at Planit. “She is equal parts creative leader, brand storyteller and digital strategist, always thinking big and creating with purpose.”

Since joining the firm nine years ago, Brown has evolved how Planit works as a business and partners with clients. And her efforts have produced meaningful results—Planit more than doubled agency revenue in the past three years, with digital creative work being a driver of that success.

“This is an exciting time in our industry, and I’m thrilled to lead a talented team of people at Planit as we help our clients bring their brands to life online and create genuine connections with their customers,” said Brown. “Whether it’s a consumer product or a service-based company—most of them come to our agency seeking solutions to bridge the gap between technology and creative. We help them succeed by delivering meaningful content and exceptional storytelling in the right digital channels.”

With more than twelve years in the industry, Brown’s work has been recognized by the Webbys and the National ADDYs, and she has created award-winning experiences for PBS KIDS, Marriott International, Ritz-Carlton, Universal Music Group, McCormick, Mally Beauty and The Kennedy Center, among many others.


BALTIMORE (March 7, 2016) — Planit, Baltimore’s top communications, marketing and interactive agency, announced today that it has been appointed public relations agency of record for Sheetz, one of America’s fastest growing family-owned and operated convenience store chains. With more than 500 stores and 17,000 employees across the Mid-Atlantic Region, Sheetz is looking to Planit to support its continued growth by increasing brand awareness in new markets as well as building brand evangelists and creative communications campaigns to change the perception surrounding “gas station” food.

Planit will manage and execute all aspects of public relations on behalf of Sheetz, including food promotions, event activation, thought leadership and media relations on local, regional and national levels. The agency will also drive awareness of the convenience store chain’s corporate culture, social responsibility, community partnerships and sustainability efforts.

“As Sheetz continues to innovate and carve a category of our own, we knew we needed an agency that has a proven track record in communicating similar messages for not only its clients, but for itself,” said Tarah Arnold, public relations manager at Sheetz. “Planit’s ability to create disruption and its similar unapologetic attitude made our decision to partner an easy one. We look forward to their support in positioning our brand not only as a game-changer in the convenience category, but also in the minds of consumers as the place to go for what you want, when you want it, 24/7.”

“From the Sheetz family history, to its made-to-order offerings, to its award-winning corporate culture and status as an East Coast icon, there are a multitude of exciting and positive stories to share,” said Kim Lacomare, PR account director at Planit. “We’re thrilled to have the opportunity to partner with Sheetz, to communicate its story to the world, and ultimately help to shift the perception that you can’t get great-tasting food at a convenience store.”

In addition to managing public relations for Sheetz, Planit has developed and executed campaigns for other F&B/hospitality brands, including Marriott International, Four Seasons Hotel Baltimore, McCormick & Company Incorporated and Tessemae’s All Natural.

About Sheetz, Inc.

Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest growing family-owned and operated convenience store chains, with more than $6.9 billion in revenue and more than 17,000 employees. The company operates over 500 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. For more information, visit or follow us on Twitter (@sheetz), Facebook ( and Instagram (

Baltimore’s Top Agency Honored with Eight Wins

BALTIMORE (March 11, 2016)— Planit, Baltimore’s top agency, took home eight gold and silver awards last night at the Baltimore American Advertising Awards ceremony.

The annual awards competition, also known as the ADDYs, celebrates Baltimore’s most talented marketing communications professionals. Highlights of the eight gold and silver awards won by Planit include a national campaign and website design for Marriott Rewards and VISA, logo designs for Martin O’Malley’s 2016 presidential campaign and Maryland Auto Insurance, a microsite and a direct mail kit for Zuri® Premium Decking by Royal®, a website for Shady Grove Fertility, and a brochure for ArmadaCare.

“Whether we’re creating innovative campaigns for national brands or new brand identities for organizations right here in Baltimore, we continually break the mold with bold new ideas,” said Matt Doud, president of Planit. “Our agency is made up immensely talented and creative people with a fearless drive for excellence, and it’s rewarding to receive recognition again this year from the American Advertising Awards for the boundary-breaking work we do for our clients.”

This year the American Advertising Federation of Baltimore received more than 290 entries from agencies, production houses and in-house marketing teams in the Baltimore area. To ensure fair judging, four creative advertising professionals from outside of the Baltimore market reviewed each entry. The 42nd Annual Baltimore American Advertising Awards event was held at the Baltimore Museum of Industry on Thursday, March 10. This year’s theme celebrated all things Baltimore, elevating and embracing the unique aspects of the city, which was fitting for Planit, as the agency’s headquarters will move to a new, standalone office in South Baltimore late this spring.

Planit hosted a live-stream viewing of the sold-out event at Little Havana Restaurante y Cantina, where attendees who weren’t able to get tickets could get in on the action through a Periscope broadcast from the Baltimore Museum of Industry.

For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit

“Launching an agency is not for the faint of heart. Having a co-founder can ease the burden…” Planit co-founders Matt and Ed caught up with Digiday to dish on their recipe for success, including a lifelong friendship, a sail and a rudder. Read the Digiday article here.


BALTIMORE (February 17, 2016) — Planit, Baltimore’s top communications, marketing and interactive agency, announced today that Trish McClean has joined the firm as director of account planning. In her new role, McClean will oversee the development of Planit’s strategic marketing plans and the integration of communication tools and consumer insights into them.

“Planit has always cultivated creative, consumer-minded solutions that position our clients as leaders within their industries,” said Jack Spaulding, executive director of strategic planning at Planit. “As director of account planning, Trish will provide powerful insights and inspired content across all disciplines, which will result in exceptional outcomes for our clients.”

McClean comes to Planit with more than 20 years of experience after holding several senior-level positions at Baltimore agencies where she developed marketing and communication strategies for clients such as McDonald’s, CSX Transportation and Maryland State Lottery. In her previous role, McClean served as director for the Women’s Leadership Council at United Way of Central Maryland where she leveraged the expertise of the region’s top businesswomen and community leaders to advocate for impoverished families.

“The energy at Planit is electric,” said McClean. “From the moment I walked through the door, I could see how deeply passionate everyone is about what they do. I have a tremendous appreciation for the way Planit approaches client business and I’m excited to be a part of continuing to evolve the strategic foundation on which we build our marketing plans.”

McClean earned her Bachelor of Science in Marketing from the University of Maryland, College Park. She is a guest lecturer for several marketing and advertising courses at Towson University and currently serves on the marketing committee for Center Stage.


Planit Co-Founders Recognized as Honorees in Communications

Baltimore, MD – February 2, 2016 – Matt Doud and Ed Callahan, co-founders of Planit, have been named among The Daily Record’s Influential Marylanders for 2016. Callahan and Doud were chosen as honorees for their significant contributions to the business community throughout Maryland and for their leadership in the area of communications.

“I am honored to be selected as an Influential Marylander,” said Callahan, co-founder and creative strategist at Planit. “Maryland is establishing itself as a hotbed of innovation and creativity, and it has been my passion to constantly push myself, and my team at Planit to ensure our great work and stellar people continue to positively impact our community.”

In addition to leading the creative direction of Planit, Callahan also provides creative and strategic support to several Baltimore pillars, including Calvert Hall College High School, Mariposa, The Maryland Zoo in Baltimore and the Baltimore Area Council of the Boy Scouts of America. He further supports charitable efforts by encouraging and supporting Planit employees’ participation in activities that benefit Maryland organizations and residents, such as the 2015 Susan G. Komen Maryland Race for the Cure and Tessemae’s All Natural Crop Circles event.

This year marks the 10th anniversary of Influential Marylanders, which The Daily Record began in 2007 to recognize those who are leaving a mark on the community throughout the state.

Additionally, this marks the second year Doud, Planit’s co-founder and president, has been honored with the award. He was also recognized in 2010. “Being chosen again as an Influential Marylander is not only a great honor, but also a testament to the continued growth and transformation of Planit,” he said. “More than two decades ago, Ed and I set out to create a different kind of agency in Baltimore—one that focuses on revolutionizing business for our clients—and each year we continue to successfully take on challenges that impact our industry in Maryland, and beyond.”

“Each of our Influential Marylanders has qualities we aspire to emulate and accomplishments we admire. They are leaders in their respective fields and bring promise to those who benefit from their hard work,” said Suzanne Fischer-Huettner, publisher of The Daily Record. “They also challenge us to realize our hopes and dreams and to meet our own goals. They are examples for all of us throughout the state, and The Daily Record is pleased to honor them.”

Callahan and Doud, along with the other honorees, will be recognized at a ceremony on March 17 at 5:30 p.m. at The Grand Lodge of Maryland, 304 International Circle in Cockeysville. Winners will be profiled in a special magazine that will be inserted into the March 18 issue of The Daily Record and available online at

Planit is a strategic, digitally minded agency that leads revolutions for national and global clients. Whether that's through digital media, non-digital media, PR, social or the "next big thing" - if it isn't bold, creative and smart, we're not doing our job. That's why clients including DeWALT, Marriott International, DICKS's Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that's why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age's Small Agencies of the Year and Best Places to Work.