“We’ve got big news to share. It’s official! The Baltimore Area Acura Dealer’s Association has selected Planit to steer their 2013 marketing campaign. This win is continuing to grow our automotive segment, which is something I am extremely passionate about expanding.” — Co-founder Ed Callahan
Baltimore Firm Selected to Develop Dealer Group’s New Regional Marketing Strategy
Baltimore, Md. (March 12, 2013) — Planit today announced it has been selected by the Baltimore Area Acura Dealers Association to develop and execute its Tier 2 strategic marketing campaign for the Baltimore area. The $1 million yearlong campaign, set to launch in April, will mix digital and social media initiatives with traditional broadcast marketing to drive leads to the association’s Maryland-based dealers—Norris Acura West, Frankel Acura and Criswell Acura.
“Throughout our agency review process, we found Planit to be the perfect fit for us, not only because they truly get our industry, but because they are recognized as an authority in integrated marketing in the Baltimore market,” said George Criswell, president of BAADA and Criswell Acura. “I am excited for the experiences this year will bring as Planit takes us outside of our comfort zone and enables us to communicate with our audiences in dynamic new ways.”
“The BAADA is looking to take the Acura brand message to audiences in a powerful new way. We’re a perfect fit because that’s exactly what Planit does. We did it last year with Valley Motors and we’ll do it again,” said Sarah Quackenbush, director of client engagement for Planit. “Our plan is to push boundaries and introduce a compelling campaign comprising digital and social media that complements the traditional approach seen thus far.”