Baltimore, Md. (April 20, 2011) – Greater Baltimore Medical Center (GBMC) today announced it has chosen Planit, a Baltimore-based marketing and communications agency, as its agency of record. The teams are joining forces to explore and develop new tactics, strategies and advanced technology opportunities for GBMC’s integrated marketing efforts.

“We selected Planit as GBMC’s agency of record after an extensive selection process that involved a number of local agencies,” said Mike Hartnett, GBMC’s director of marketing and research. “We were impressed with Planit’s full-service and extensive marketing communications capabilities, including their experience in the digital world, and with their strong regional and national reputation.”

For projects across the healthcare organization, GBMC will leverage Planit’s expertise in digital strategies such as social media in addition to their expertise with traditional communication tactics. “We are looking forward to these two high-quality brands working collaboratively to position GBMC in the often-cluttered Baltimore healthcare marketplace,” Hartnett said.

“We are proud to be recognized as GBMC’s new agency of record and are excited to begin our partnership,” commented Matt Doud, president of Planit. “We house the best talent in town, and are renowned for our innovative and creative corporate culture. I am confident we will develop and bring to life exciting marketing tools that will not only bring success to GBMC, but also transform the industry as we know it.”

About GBMC
GBMC HealthCare includes Greater Baltimore Medical Center, a 285-bed acute care not-for-profit hospital that opened in 1965 and provides Health, Healing and Hope; Greater Baltimore Medical Associates, a group of more than 40 multi-specialty physician practices on the hospital’s Towson campus and in satellite locations across the region; Gilchrist Hospice Care, Maryland’s largest hospice organization offering both in-home care as well as a 34-bed inpatient unit; and the GBMC Foundation, which raises funds to support the organization’s mission. For more information, visit