Maryland’s largest credit union partners with nationally-recognized Baltimore agency to create new brand positioning, marketing strategy, and visual identity

Baltimore, MD (October 29, 2019) — Planit, a Baltimore-based communications, marketing, and digital agency, today announced the addition of SECU to its roster of clients, continuing a year of growth in the Agency’s 25th year. Planit will work with SECU to execute an integrated brand strategy that reflects the investments SECU is making in its members and its business model, as it strives to be the leading financial institution in Maryland and a continued force in the credit union industry.

“This is truly a collision of great local brands,” said Ed Callahan, co-founder and lead creative strategist at Planit. “SECU is a huge force, not only in Baltimore, but throughout the entire state of Maryland. We are thrilled to be working with SECU to help them develop the story of their brand, assist them in positively engaging with their current and prospective members and ultimately, drive business results in 2020 and for years to come.”

With more than $3.6 billion in total U.S. assets, SECU is Maryland’s largest credit union and ranks among the top 60 credit unions nationwide.

“This is an exciting and important time for SECU,” said Becky Smith, chief marketing officer at SECU. “As the financial industry evolves, it is essential that we evolve along with it. Planit will assist our organization as we move forward into another stage that will allow us to better connect with current and prospective members of SECU. We are thrilled to be working with Planit and cannot wait to show our members what’s to come.”

Planit, which has been named Advertising Age’s Small Agency of the Year, prides itself on staying true to its roots of being a Baltimore and Maryland brand, having worked with many of Maryland’s top companies and businesses previously.

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Protenus, Sheetz, Barclays US, and Ames trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

About SECU
SECU, Maryland’s largest credit union, serves 260,000 members across the state. As a member owned, not-for-profit, SECU puts its members first. Membership is open to all Maryland state employees and their families, University System of Maryland students, graduates, staff and their families, Bank At Work partners and many others. Headquartered in Linthicum, Md., SECU has 22 financial centers and provides access to nearly 50,000 free ATMs through the CO-OP network. With $3.6 billion in assets, SECU ranks among the top 60 credit unions nationwide based on total assets in the U.S. Insured by NCUA. For more information, visit www.secumd.org.