Baltimore, Md. (September 7, 2009) – Planit, a Baltimore-based marketing communications agency, today announced it has been hired by M-Edge Accessories, a leading developer of protective covers and stylish accessories for eReaders like the Amazon Kindle and Sony Reader. Planit will create and execute a strategic branding campaign that includes print and online advertising, development of tradeshow materials and public relations efforts in order to reach the growing market of eReader users. 

“Studies show that between Q2 2008 and Q2 2009 eReader device ownership has more than doubled,” said Matt Doud, president of Planit. “With the eReader market continuing to expand, we are excited to partner with M-Edge during an exciting period of growth. We will utilize our strategic and creative expertise to develop and execute marketing initiatives that will increase national awareness about the functionality, protection and personalization the M-Edge brand brings to the eReader market.”

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen.