BALTIMORE (December 1, 2015) Planit is proud to announce its partnership with Mr. Roof, the nation’s largest residential roofing company. For 50 years, Mr. Roof has been committed to providing the best quality roof for the most competitive price with offices in Nashville, Louisville, Cincinnati, Grand Rapids and Ann Arbor. Mr. Roof also operates as Able Roof in Columbus, Ohio.

“We knew we needed a marketing firm that is well voiced in our space, yet disruptive enough to create a bold new brand identity for such an established business,” said Jim Ziminski, president of Mr. Roof and Able Roof. “Planit is that firm, and we’re confident that our new brand strategy and campaign will grow our business and build strong relationships in new markets.”

Planit was tasked with creating a new brand identity and implementing a comprehensive marketing strategy for Mr. Roof as it looks to reach new customers and enter new markets. To date, the agency has transformed the company’s logo, redesigned its website and created a campaign around the “Roof Crew” that demonstrates the multiple people behind the scenes — from installers to customer service representatives — who are essential to the Mr. Roof customer experience. This campaign includes television, print and digital advertising. Planit has also designed a new trade show booth, developed a direct mail campaign, created a homeowner education video and developed other marketing collateral for the company.

“We’re thrilled to have the opportunity to breathe new life into Mr. Roof’s 50-year-old brand identity, and bring a personal touch to the brand,” said Rich Reiter, creative director at Planit. “Through showcasing the ‘Roof Crew’ and working to ensure accessibility and clear communication throughout each campaign element — from the new website to the TV spots — we’re confident that current and new markets will become familiar with all Mr. Roof has to offer.”