Planit, a Baltimore-based communications, marketing and interactive agency, today announces the promotion of Hector Gonzalez to director of account management. In his new role, Gonzalez will oversee more than 25 account managers for the agency’s growing client roster including national and global brands such as AGCO, DEWALT, Royal® Building Products, Universal Music Group, Mally Beauty, Marriott International and more.

Gonzalez spent the past two years as the director of account planning at Planit, where he was instrumental in developing strategic integrated campaigns and overseeing reporting and metrics for each initiative, such as DEWALT’s Tools of the Brave campaign.

“Hector’s wealth of agency experience, creative perspective and strategic mindset make him the perfect candidate for this position,” said Matt Doud, president and co-founder at Planit. “With his tenacious drive and fearless ability to push our clients out of their comfort zones, we are confident his leadership will play a significant role as we continue to take the agency to new heights.”

“Hector’s passion for big thinking inspires everyone around him, including our global brand team at AGCO,” said Carmen Walsh, director of global brand and corporate marketing at AGCO. “His expertise and strategic vision has resulted in the launch of several persuasive and powerful communication programs over the past two years. I am excited to continue our partnership as Hector elevates Planit’s strategic capabilities in his new leadership role.”

“Given the volatility of the advertising industry, agency professionals are constantly challenged to stay abreast of new trends, technologies and developments within our clients’ industries,” said Gonzalez. “I’m lucky that our team welcomes that challenge with open arms and is creative, energetic and, most importantly, passionate about our clients’ business. I’m confident that we will continue to push boundaries, scare our clients and create compelling campaigns that drive real results.”

Throughout Gonzalez’s award-winning career, he has developed and supported several noteworthy campaigns including the U.S. Department of Homeland Security’s “If you see Something, Say Something” initiative. Prior to joining Planit, Gonzalez served as a founding partner and vice president of client services at DWG Design in Baton Rouge, Louisiana, as well as account director at LMD in Laurel, Maryland. A native of Venezuela, Gonzalez spent the majority of his early career in Louisiana where he served as the youngest president of the Baton Rouge American Advertising Federation (AAF). Gonzalez graduated from Louisiana State University with a B.A. in mass communications and advertising and received his MBA at Loyola University Maryland.

To learn more about Gonzalez’s new role at Planit, check out this exclusive interview with his two-year-old son, Luke: