Planit has just announced a partnership with the Economic Alliance of Greater Baltimore (EAGB). The EAGB has tasked Planit to develop a new marketing campaign and positioning platform for the greater Baltimore region that will instill a greater sense of pride in the people that live and work in the area and inspire outsiders to move here, start a career and expand or launch a business. The EAGB is a not-for-profit economic development organization led by a partnership of regional business executives, elected government officials and leaders from higher education with the vision to gain global recognition for the greater Baltimore region as a world-class market. The EAGB promotes regional economic development by marketing, partnering, creating business retention, thought leadership, and business attraction. “Our agency has a tremendous amount of pride in Baltimore, but unfortunately this region has been burdened in recent years with a reputation that often overshadows all the greatness the area has to offer,” said Ed Callahan, executive creative strategist and co-founder at Planit. “We are excited to spearhead an initiative that will get people talking positively about Baltimore and help retain and attract businesses and residents to the region.” Planit will create a marketing and positioning platform for the city and the six surrounding counties to promote the region as a world-class destination. The campaign will highlight many reasons why the Baltimore-area is a great place for individuals and businesses to grow including its nationally recognized healthcare system, growing cyber industry, recreational and arts offerings, educational opportunities and unique, diverse neighborhoods. “Our companies, our institutions and our people drive our vibrant, regional economy and it is time we celebrate our success. Other markets covet what Baltimore has to offer and we want to amplify the great story we have to tell,” said Economic Alliance Board Chair Mike Baader, managing corporate partner at Venable. The goal of the campaign is to enhance the profile of Greater Baltimore and foster economic development by articulating the growth opportunities for businesses and employees alike. “The Baltimore region has long been reluctant to boast about its success and take pride in all it has to offer. Planit is going to help us change that,” said J. Thomas Sadowski, president and CEO of EAGB. “We have great minds, important history, world-class amenities and charming communities. As a home-grown business themselves, Planit understands the message we want to convey and we’re looking to them to help us inspire others to live, learn grow and invest here.” The campaign, created collaboratively by those who live, work, learn and invest in Baltimore, will officially preview at EAGB’s annual meeting on December 11. To learn more about the meeting and to purchase tickets, visit http://www.greaterbaltimore.org/events/annual-meeting.aspx.
About the Economic Alliance of Greater Baltimore The Economic Alliance was created to serve as a not-for-profit economic development organization led by a partnership of regional business executives, elected government officials and leaders from higher education focused on fostering business retention and development, job creation, workforce development and new investment throughout the greater Baltimore region. The association has the mission of marketing greater Baltimore as a world-class region in which to live, work, learn and invest. To find out more about the association you can visit the website at http://www.greaterbaltimore.org/.