BALTIMORE (February 17, 2016) — Planit, Baltimore’s top communications, marketing and interactive agency, announced today that Trish McClean has joined the firm as director of account planning. In her new role, McClean will oversee the development of Planit’s strategic marketing plans and the integration of communication tools and consumer insights into them.
“Planit has always cultivated creative, consumer-minded solutions that position our clients as leaders within their industries,” said Jack Spaulding, executive director of strategic planning at Planit. “As director of account planning, Trish will provide powerful insights and inspired content across all disciplines, which will result in exceptional outcomes for our clients.”
McClean comes to Planit with more than 20 years of experience after holding several senior-level positions at Baltimore agencies where she developed marketing and communication strategies for clients such as McDonald’s, CSX Transportation and Maryland State Lottery. In her previous role, McClean served as director for the Women’s Leadership Council at United Way of Central Maryland where she leveraged the expertise of the region’s top businesswomen and community leaders to advocate for impoverished families.
“The energy at Planit is electric,” said McClean. “From the moment I walked through the door, I could see how deeply passionate everyone is about what they do. I have a tremendous appreciation for the way Planit approaches client business and I’m excited to be a part of continuing to evolve the strategic foundation on which we build our marketing plans.”
McClean earned her Bachelor of Science in Marketing from the University of Maryland, College Park. She is a guest lecturer for several marketing and advertising courses at Towson University and currently serves on the marketing committee for Center Stage.