Baltimore, Md. (January 27, 2011) – Planit, a Baltimore-based marketing communications agency, today announces the promotion of Jack Spaulding to executive director of strategic planning. In his new role, Spaulding will oversee both client business strategy, as well as influence strategic direction for the agency as a whole. His responsibilities include management of the effective integration of social media, traditional and online media, and public relations into account planning and supervision. He will also lead the agency’s continued development of competency in research, planning, consumer insights and trends, and strategic oversight of client positioning and branding.
“Jack has been an integral part of our account management team—from developing and leading strategic campaigns for our clients, to being an active mentor for our internal account team members,” commented Matt Doud, president of Planit. “We are looking forward to utilizing Jack’s expertise and new role in continuing to help solve our clients’ critical business problems and developing long-term strategic partnerships.”
Spaulding has been with Planit since 2006. In his previous role of account director, Jack led account management and strategic oversight for several of the agency’s clients including, Medifast, Inc, M-Edge Accessories, McCormick & Company, Inc., and the Johns Hopkins University.