Former Under Armour creative leader brings over 20 years of experience in inspiring consumers and turbo-charging brands
BALTIMORE, MD — Planit one of Baltimore’s top communications, marketing and interactive agencies, announced today that Jed Jecelin has joined the firm as executive creative director. In his new role, Jecelin will oversee and manage the agency’s entire creative process, from defining the creative structure to directing the development of big ideas and campaign strategies and leading creative client discussions.
“We’re thrilled to welcome Jed to our team as executive creative director,” said Ed Callahan, co-founder and creative strategist at Planit. “Planit continues to grow and evolve quickly and I’m confident he will enable our already strong creative team to deliver the outstanding creative excellence that reaches the hearts and minds of consumers and most importantly, lead change and make a difference for our clients. Additionally, as a passionate, strategic brand-builder who values empathy and a big sense of humor, Jed is a perfect cultural fit.”
With more than 20 years of creative and marketing leadership experience, Jecelin spent the last 14 years as a creative lead at Under Armour where he oversaw the brand’s revenue-driving categories including Running, Training, Women’s and Team Sports, as well as developing the positioning around new innovations from the ground up. He managed the in-house creative team as well as global teams and agency partners in the development of fully-integrated global brand campaigns, product launches, social activations, in-store/ecommerce installations, and pro athlete collaborations.
“Joining the awesome, talented team at Planit is an exciting step in my creative journey,” said Jecelin. “The last two decades have been truly humbling and rewarding—working with world-class athletes, renowned directors, and some of the world’s best creatives and agencies to bring ideas to life. I’m looking forward to leveraging those experiences to energize and inspire the great team—the great people—here at Planit.”
Ashlene Larson, [email protected]
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year ® Award, and Advertising Age’s Small Agency of the Year.