BALTIMORE (November 12, 2014) — Planit, a Baltimore-based branding and marketing communications agency, today announces Rich Reiter has joined the firm as Creative Director. In his new role, Rich will oversee the agency’s entire creative operations ranging from branding, creative concept development and execution, to multimedia, interactive and mobile design. He will work across all clients, including national and international brands such as AGCO, DEWalt, Royal Building Products, Universal Music Group, Mally Beauty, Marriott International, and more.

“As Creative Director, Rich will build and foster a creative environment where ingenious ideas can be born and thrive,” said Ed Callahan, creative strategist and co-founder of Planit. “His vision, tenacious imagination and strategic focus will undoubtedly have a positive impact at the agency and for our clients.”

A native of Detroit, Rich joins Planit from Innocean in Chicago where he most notably led all brand and retail creative for Hyundai Motor Company. Prior to Innocean, Rich managed creative services for major brands such as McDonald’s, Coors, Walgreens, Yum Brands, Beefeater Gin, Wrigley’s, and Wilson Sports while working at Leo Burnett and Foote Cone Belding.

“After more than 16 years in advertising, I have had the opportunity to work with major brands in the B-to-C and B-to-B space,” said Reiter. “Campaigns come and go, but what stays constant for me is the passion to come up with a smart idea and lead the development of creative that brings that idea to life. I see that same drive, energy and commitment at Planit. It’s a place that consistently develops top-notch creative while having an open mind for new opportunities.”

Over the last decade Reiter’s work has been recognized by One Show, Print Magazine and by CAAA Chicago American Advertising Awards for Put the M Back in your Morning campaign for McDonald’s. A graduate of Michigan State University with (B.A.), Communication and Media Studies, Rich also studied at the Portfolio Center in Atlanta with an emphasis on Art Direction.