BALTIMORE, MD (May 23, 2018) — Planit, Baltimore’s top communications, marketing, and interactive agency, is excited to announce it has joined forces with Grip Boost to optimize its ecommerce presence, drive online sales, and raise awareness of the brand’s line of grip enhancing products. Founded by former Terps and Baltimore Ravens tight end, Matt Furstenberg, Grip Boost produces a revolutionary grip-enhancing gel and spray, as well as gloves for football and golf players.
Furstenburg teamed up with engineering PhDs from the University of Maryland’s Chemical Engineering Department to combat the rapid decline of tackiness / grip on football gloves after a few days of wear. Using modified chitosan, a natural biopolymer made from crab shells, they formulated Grip Boost gel, a patent pending technology used to restore the sticky grip to football gloves without leaving any residue on the ball. The successful partnership between science and athletics has led to the development of new products, including golf gloves and a golf glove spray.
This spring and summer, Planit will work to raise awareness and ultimately drive ecommerce sales for Grip Boost’s golf products, including paid digital promotion of the new essentials golf bundle for Father’s Day. The agency’s efforts will also focus on promoting Grip Boost’s golf products on Amazon.com through paid search marketing services.
“Planit has an excellent track record of working with enterprise consumer brands to create successful omni channel ecommerce programs,” said Sarah Quackenbush, group account director at Planit. “We’re excited to leverage some of the shopper marketing strategies that have proven successful for our large CPG clients to accelerate the growth of a small, but outstanding, Maryland brand like Grip Boost to help them steal share from the goliaths in their category.”
“I chose Planit because of their experience working with some of the biggest and boldest brands in the country,” said Matt Furstenburg, CEO of Grip Boost. “Planit has really taken the time to understand my company and our story. I’m excited to see the results of our campaigns together this year.”
For more information on Grip Boost, visit www.gripboost.com.