BALTIMORE (March 21, 2014) — Last night a television network’s writers contest, an all-natural salad dressing and a global anti-poverty organization had two things in common: Their marketing was awarded the highest honors, and it was all done by Planit. Planit was the winning contestant in last night’s game show–themed awards event, hosted by the American Advertising Federation of Baltimore. The annual awards competition, also known as the American Advertising Federation Awards (formerly the ADDY® awards), celebrates Baltimore’s most talented marketing communications professionals. Highlights of the 18 awards won by Planit, by far the majority winner of the night, include BEST OF SHOW for Tessemae’s All Natural, BEST OF CATEGORY-PUBLIC SERVICE for the ONE Foundation’s annual report and SPECIAL JUDGES AWARD-DIGITAL for the PBS Kids Writers Contest website. Other awards the agency received were for work for clients including True Chesapeake Oyster Company, Under Armour, McCormick International, DEWALT, Sagamore Racing and WTMD. “As an agency, we have the luxury and the ability to test our clients’ comfort levels through edgy, creative and innovative campaigns. Our work that was recognized at the American Advertising Awards last night reflects just that,” said Matt Doud, president of Planit. “These awards are further proof to our clients and our industry that our method works, and we won’t ever stop pushing the needle.” This year, the American Advertising Federation of Baltimore received 242 entries from 34 different companies in the Baltimore area. To ensure fair judging, each entry was reviewed by four creative advertising professionals from outside of the Baltimore market. The 40th Annual American Advertising Federation of Baltimore awards event was held at the Hyatt Regency Baltimore on Thursday, March 20. This year’s theme was dedicated to the classic American game show, The Price Is Right, pitting more than 30 area agencies against each other to vie for the ultimate prize: BEST OF SHOW. To see photos from the event, click here. For more information on the American Advertising Federation of Baltimore and a complete list of last night’s winners, visit www.baltimoreadvertising.com.
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