LOCAL AMERICAN ADVERTISING FEDERATION ELECTS NEW PRESIDENT
Planit’s Director of Client Engagement, Sarah Quackenbush, Named President of Baltimore Chapter
Planit, a Baltimore-based integrated marketing and communications firm, is proud to announce that its director of client engagement, Sarah Quackenbush, has been elected president of the American Advertising Federation of Baltimore (AAFB). In her new role, Quackenbush will oversee the executive director, officers and board members, as well as the nine AAFB committees. She has been elected to a two-year presidential term by the club’s general membership of about 500 advertising and industry-related professionals.
An active member of the club since 2006, Quackenbush has previously held the position of vice president and has served as the chair of several committees including the scholarship committee, the bylaw committee and the ADDY Awards committee. Her primary responsibility as president is to grow the club’s membership while strengthening the connections between the AAFB and the local advertising community.
“Our city is home to some of the best creative and strategic talent in the country,” said Quackenbush. “To keep it that way, we need to support and foster the growth of our industry here in Baltimore. My hope is that by elevating the level of programming that we offer and increasing engagement and visibility for the AAFB, we can inject a new energy into the club and generate valuable opportunities for our members.”
As an award-winning copywriter, Quackenbush comes into the position with a wealth of knowledge gained through more than 12 years of experience in the advertising industry with clients such as CoverGirl, Phillips Frozen Foods, Toyota, McCormick, The Maryland Jockey Club, Royal Building Products and The Economic Alliance of Greater Baltimore. In her current role at Planit she fosters relationships with prospective clients, resulting in new business for the agency. Additionally, Quackenbush assists in the development of new strategic solutions for existing agency clients and manages those relationships across project life cycles.
About American Advertising Federation Baltimore
The AAFB is the Baltimore Chapter of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. Headquartered in Washington, D.C., the AAF acts as the “Unifying Voice for Advertising” throughout its 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.
More information about the Baltimore chapter can be accessed via their website at www.baltimoreadvertising.com.