Doud reflects on mistakes that have shaped his business philosophy.

The Mistake: “One of our biggest mistakes early on was trying to please everybody all the time, trying to win people over by almost blindly agreeing, just to get to the next step.

As with any service company, things like maintaining good relationships with existing clients and building relationships with new clients were a huge part of getting started. But trying too hard to please hurts everybody in the long run.”

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