Baltimore Agency helps rebrand largest Maryland footrace dedicated to curing breast cancer

Today Planit is proud to announce its partnership with Susan G. Komen® Maryland, a local affiliate of the world’s largest breast cancer organization, which funds more breast cancer research than any other nonprofit while providing real-time help to those facing the disease.

Planit will reinvigorate the affiliate’s iconic Race for the Cure event to be held on October, 25 2015, in Hunt Valley, Maryland, the largest charitable footrace and one of the top five fundraisers in the state, through a comprehensive marketing campaign designed to communicate its #onestepcloser call to action.

“The Race is an incredible movement that gets us one step closer to finding the cure for breast cancer, and each year we look to make it more fruitful and experiential than the last,” said Kim Marzullo, Race and development manager for Komen Maryland. “This year we’ve made changes to do just that and have tapped Planit to not only effectively communicate those changes, but deliver the transformative energy they are well known for to our Race.”

The multifaceted campaign will refresh the Race’s theme, collateral, TV and radio spots, digital ads and website assets while providing strategic public relations and social media support to communicate race details to local media and participants on a traditional and digital level.

“We are incredibly humbled to have the opportunity to create a campaign that will directly impact Maryland breast cancer programs and fuel groundbreaking research,” said Rich Reiter, creative director at Planit. “Through sharing Komen’s message and its heroes’ stories in a new, bold way, we’re confident our #onestepcloser campaign will inspire more Marylanders than ever to participate and support the 2015 Race for the Cure in reaching its goal of raising $2 million.”

Registration is now open for the 23rd Annual Komen Maryland Race for the Cure in Hunt Valley, Maryland, at Shawan and McCormick Roads. Visit to register.

About Susan G. Komen and the Komen Maryland Affiliate

Susan G. Komen is fueling the best science and making the biggest impact in the fight against breast cancer, having invested almost $2 billion globally to end breast cancer through groundbreaking research, community health outreach and advocacy in more than 50 countries. Komen is the largest funder of breast cancer research in the U.S. outside of the federal government. Since 1982, Komen has played a critical role in every major advance in the fight against breast cancer. Komen Maryland is ranked in the top 10 of the Komen network of 120 affiliates. Through events like the Race for the Cure, Komen Maryland has invested $40 million in community breast cancer programs since 1993. Seventy-five percent of net donations raised in Maryland stay in Maryland. The remaining 25 percent go to support peer-reviewed scientific research funded by Susan G. Komen. Komen Maryland hosts two Races—Hunt Valley and Ocean City. Komen Maryland provides the following free of charge:

• Community educational conferences, consortia and educational material for community events

• Resource Guide for Breast Health Healing for newly diagnosed women

• Breast health basics presentations and breast health outreach in the community

• Survivor support and education

For more information, call 410-938-8990 or visit