Media Planning & Buying

Media Planning & Buying

The right media strategy and planning can amplify your business in game-changing ways. But let’s be clear: Plenty of companies can technically “buy media.” There’s a lot more to it than that. The Planit difference to running an ad campaign? Media agnosticism. Unexpected channels and mediums. The forethought to sync with PR, social, direct, traditional, and digital to deliver complete convergence. And uncommon measurability.

We’re laser focused on selecting the right media tactics at the right negotiated rates to achieve client objectives. Our media team believes in accountability and won’t launch a campaign that can’t be tracked or optimized toward defined goals. Through constant testing of messaging, creative, landing pages, audiences, and a myriad of other factors, Planit quickly identifies the ideal media mix. Our collective media strategy experience includes a vast array of local, regional, national, and international B2B and B2C companies that cover countless vertical markets and industries. The results: Proven. ROI-positive. Results.

Relative Capabilities

  • Media Planning & Buying
  • Paid Search Advertising
  • Social Media Advertising
  • Online Display Advertising
  • Mobile Display Advertising
  • Audience & DMA Research
  • Print Advertising
  • Out of Home Advertising
  • Online/Mobile Video Advertising
  • Radio Advertising
  • TV Advertising
  • Event and Guerrilla Marketing
  • Reporting and Analytics
  • Media Campaign Optimization