When COVID-19 hit the United States, brands scrambled to respond. While some brands are still scrambling, after nearly two months of quarantine many are also asking, “What’s next? How do we continue to respond? Or should we stop responding? When do we return to regularly scheduled communication plans?”
Planit’s Jenn Donahoe joined the American Advertising Federation of Baltimore for a webinar discussing the current media landscape, messages consumers want to hear, crisis communications strategies to implement right now and more.
Click here to watch the replay of their discussion.