Our structure de-emphasizes traditional departments and blends disciplines into what we call service groups. There are just three of them at Planit—Strategic Services, Creative Services, and Client Services—that combine to bring critical perspectives (consumer, experience, and industry, respectively) to address our clients’ challenges, no matter the medium. That’s a huge distinction for our agency. Traditional department structures constrict big thinking. They limit the opportunity to create expansive, unexpected work. Our project teams discover holistic consumer and industry insights, then invent in any channel.
Despite this blend, or maybe because of it, the one simple truth at Planit is that digital must be at the heart of every creative solution. We don’t just live in a digital culture, we lead one. It’s how we enable real-time connections between our clients and their customers, tell stories in bold new ways, and foster brand engagement far beyond a click, Like, or even a sale. We believe that with more profound digital thinking comes endless reach and limitless creative possibilities.
Strategic Services provides our collaborative teams with consumer insights and channel expertise that serve as the framework from which every transformational idea is built and delivered. The strategic platform is measured and tailored to ensure that the most impactful message reaches the right consumers at the right time—wherever they are.
Planit’s Creative Services team shapes strategic insights into memorable brand experiences. These experiences shift buyer behaviors, change perceptions, and delight audiences of global brands in an ever-changing media landscape. With creative that is singularly focused, our team of innovators, technologists, and designers develops and iterates on ideas from sketch, to prototype, to inspired execution—all under one roof.
Client Services provides our Creative and Strategic Services teams with clear objectives underscored by a deep understanding of client goals and industries. We are trusted advisers to our clients — not just vendors. What our clients want isn’t always what they need. As such, we must pour out our digital hearts to them and share what we know about their consumers and the very best ways to reach them.