Kelly Benefits
Beyond the Payroll
How do you personify a breadth of services for employers, individuals, and brokers?
Client Challenge
Kelly Benefits is one of the nation’s largest providers of benefits administration, payroll solutions, workforce management, and broker and consultant services. They needed to connect a wide range of businesses and individuals with all they have to offer—in a meaningful way that transcended one-stop shop and emanated thought leadership.
Planit's Solution
Planit honed Kelly Benefit’s brand voice across web, PR, social, and collateral to distinguish its wealth of expertise and market-specific capabilities—in a way that resonated with employers, employees, and brokers and made them feel heard. All while building and reinforcing community bonds.
A site that works as hard as Kelly Benefits.
Each Kelly Benefit product and service has its unique management, staffing, and tracking demands, so we brought it all together on one intuitive site. We employed an innovative CRM system to vet, capture, and nurture leads based on each user’s needs—helping our key audiences engage with Kelly Benefits in a more personal way.
COMPREHENSIVELY RELEVANT
Valuable business solutions and lasting partnerships aren’t built from catchy buzzwords. They’re formed out of real connections based on deep understanding.
WHAT’S IN IT FOR YOU.
To form distinct connections, we created brochures color keyed to individual business units. The covers featured reflective silver metallic lion heads so the target audience could literally see themselves as part of Kelly Benefits solutions.
TREND IDENTIFIER AND THOUGHT LEADER.
By graphically depicting the trending topics that keep people up at night—from financial and mental health to physical well-being. It was a tangible example of a company connecting the dots between thought leadership and problem solving.
35
TOTAL
media placements
160K
TOTAL
ad equivalency