Kiddie Academy
Where Awesome Grows.
How do you further differentiate one of educational child care’s biggest names?
Client Challenge
Kiddie Academy Educational Child Care, one of the nation’s largest educational child care companies and longtime Planit client, asked us to create a new enrollment campaign for them. It needed to differentiate them from competitors, it needed to convey that Kiddie Academy prepares children for life outside of the classroom, and, most of all, it needed to perform.
Planit's Solution
Children are awesome. Kiddie Academy helps make them even more awesome. Our campaign celebrates both. Through a series of match cut moments, we show how the lessons learned at Kiddie Academy—through their unique outcomes-based curriculum—are brought to life at home.
Everywhere Parents Are
Parents are busy and, believe it or not, not always in one place (shocker, we know). We utilized social, digital, and print to meet them where they are and drive enrollment throughout the year.
MATCH CUT MOMENTS
Each of our scenarios features a pivotal match cut moment, in the classroom and at home. (Yes, that’s correct…two carefully choreographed camera shots in two separate locations…starring children. What could go wrong?) We then further amplified the big moment using scribbles that tie back to each of the six outcomes of Kiddie Academy’s curriculum.
BUILT FOR ________.
This campaign doesn’t have a tagline, it has six. So at any moment, we can shift Where _____ Grows to whichever of Kiddie Academy’s six key outcomes is best showcased in the asset. Talk about flexibility.
“MORE”
Getting cookies and forming lifelong bonds.
“GROWING TOGETHER”
Planting more than just flowers.
“DANCE PARTY”
Boogying to their own beat.
“CLEAN UP”
Building character through actions.
“EXPLORING NATURE”
Sparking curiosity, from Play-Doh to mud.
“SEEK AND FIND”
Discovering confidence through play.
“STARSTRUCK”
Exploring a whole new galaxy of thinking.
