Bloomberg Law
Showing Lawyers a Smarter Way to Work.
How do you break a research habit that starts in law school?
Client Challenge
Bloomberg Law gives lawyers the ability to access trusted, up-to-date news, research, tools, and analysis all at one cost. But competitive platforms with decades of familiarity still hold a strong foothold in law schools nationwide. To win, Bloomberg Law needed lawyers to break long-standing habits and try something new (and better).
Planit's Solution
Leveraging technology, an all-in-one pricing model, and the power of the Bloomberg name, we created a campaign that compelled lawyers to rethink the way they practice. Because Bloomberg Law is more than a legal tool, it’s a smarter way to work.
Campaign Creative
We paired vibrant, tech-forward graphics with case-closing headlines to challenge the status quo and stand out in the legal space. Tonally, we kept it simple, declarative, and confident to clearly communicate how Bloomberg Law helps lawyers draft faster, research smarter, and work better at every touchpoint.
Paid Social
Our expansive social campaign reached lawyers and decision-makers throughout their journey. We tailored the message and visuals at each stage, making our case early and sharpening it through conversion.
Banners
Our multi-tiered banner strategy got straight to the point, delivering the message in a way lawyers need to approach their work…clearly, concisely, and with confidence.
Tradeshow
For Bloomberg Law’s first-ever tradeshows, we laid down the law on a massive scale, bringing the campaign to life with can’t-miss visuals.
Collateral
Our OOH and takeaway materials carried the campaign beyond the screen, creating lasting touchpoints lawyers could return to on their own time.
