Call it the latest and greatest in content strategy, or a trend that just won’t fade away. Influencer marketing is mainstream, and it seems like every client Planit speaks with these days is interested in how they can leverage influencer marketing for their own product or service. And with organic social reach continuing to decline, there are a lot of opportunities to engage with influencers to reach new audiences, fuel engagement, get creative and forge exciting new partnerships for your brand on social media. Many marketers are currently planning their 2020 budgets and may want to allocate funds for influencer marketing. But before you jump in, there are some things to consider.
Read the full article in the Baltimore Business Journal, here.