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Are You At The Helm Of A Battleship Brand?

Are You At The Helm Of A Battleship Brand?
Matthew Doud
written by
Matthew Doud
PresidentCo-Founder

Battleships dominated the oceans and were the kings of naval bravado for the better part of a century. They were so iconic that they inspired a classic board game (along with countless modern spin-offs) and even a 2012 Hollywood movie called, of course, Battleship.

But eventually, battleships completely disappeared from the fleet. This begs the question: Is your brand a battleship brand? Did your organization once represent something strong and mighty that has since gotten rusty? Is it difficult to course-correct your strategies and mission as your marketplace shifts? If the speed of disruption and changing cultural dynamics just did a sneak attack on you, you’re not alone. You just might have to think like a smaller, nimbler enterprise in order to right the ship.

Read the full article in Forbes, here.