Top Media Trends of 2023 to Prepare for Now
As hard as it is to believe, 2023 is just around the corner. And now is the perfect time for marketers to start preparing their 2023 marketing, advertising, media buying, and/or media planning strategies. In this post, we’ll go over the top 2023 media trends that create strategies that convert.
2023 Media Trends to Watch Out For
Here are the top 2023 media trends to know about for 2023 media planning:
1. The Influencer Marketing Boom Continues
Today’s consumers don’t want to hear from big-name celebrities when they’re deciding which products to buy. Instead, they want to hear from everyday people who they choose to follow and have grown to know and trust- the influencers.
Influencer marketing budgets in the United States are expected to eclipse $4.6 billion in 2023 as the industry continues its seismic growth.
The best part about incorporating influencers into marketing strategies in 2023 and beyond is marketers don’t have to dole out the millions of dollars it costs to partner with an A-list celebrity. Of course, some influencers have gained massive followings that charge a pretty penny. But, some lesser-known micro-influencers are likely to endorse brands for a reasonable cost.
2. Personalized Experiences Reign
Brands that are not offering their customers personalized experiences in 2023 are falling behind. Today’s consumers expect personalized experiences, and if a brand’s offerings seem generic or bland, they’ll find a brand that can give them what they’re looking for.
Using customer data to segment audiences to create personalized messages, sending communications to customers based on their preferences and interests, and product recommendations based on past purchases are all effective ways to offer personalized experiences for customers.
Of course, with the looming deprecation of the third-party cookie, it’s important to start getting creative when it comes to harvesting customer data by offering some kind of value exchange to the customer. For example, asking for their email address in exchange for a 20% off coupon, providing them with an e-book or course in exchange for their contact information, and using other ways to collect first-party data like surveys, polls, and direct mail.
3. Live Stream Continues to Rise
From creators capturing audiences for hours on TikTok and Instagram live to live shopping on Amazon, live streaming is becoming an increasingly pivotal part of the customer journey. Live streaming is an excellent form of media to drive engagement and increase brand awareness, particularly among millennials and Gen Z.
Some ways to incorporate live streaming into marketing and media strategies include hosting Q&As to answer consumer and follower questions about the brand, products, services, etc., having an influencer host a live stream showcasing a brand’s latest products, and even hosting live stream concerts, fashion shows, and other events.
Planit Can Help
Ready to transform brand marketing and media strategies in 2023 and beyond? Planit is here to help brands get ahead of the curve. Contact us today to get started on planning a 2023 media strategy to propel brands to new heights.