WTH is ChatGPT?
ICYMI, ChatGPT is breaking the internet with test users trying to break its capabilities to generate text. ChatGPT, or Generative Pre-training Transformer, is an AI tool that is “training” to process human language. Advertisers are already testing it on everything from social copy to press releases to…blog posts.
In its own “words” ChatGPT defines itself:
ChatGPT is a large language model developed by OpenAI that uses machine learning to generate human-like text. It is based on the GPT (Generative Pre-training Transformer) architecture, which has been trained on a massive amount of text data to learn the patterns and structures of natural language.
Stuck in the queue to try ChatGPT? One Planiteer interviewed the insentient model with some of the most burning human questions.
PLANITEER: How can ChatGPT help advertising agencies?
ChatGPT: ChatGPT can assist advertising agencies in a variety of ways. It can be used to generate creative and engaging ad copy, create compelling headlines and taglines, and even assist in the scripting of video and radio commercials. Additionally, it can be used to help with market research by analyzing customer sentiment and generating insights about target audiences. It can also help with the optimization of ad campaigns by testing and refining different messaging and targeting strategies. Overall, ChatGPT can be a valuable tool for advertising agencies looking to improve the effectiveness and efficiency of their advertising efforts.
And for the burning question most copywriters, communicators, correspondents, and contributors are asking…
PLANITEER: So, are you going to take my job?
ChatGPT: As a language model, ChatGPT can assist with certain tasks that involve language generation, such as writing or customer service interactions, but it is not intended to replace human workers. It is designed to work alongside humans and make certain tasks more efficient.
The main purpose of ChatGPT is to assist with language-based tasks, but it is not capable of taking on the full range of responsibilities that a human worker can.
Additionally, while it is able to produce text that is coherent and fluent, it is important to note that ChatGPT is not a replacement for human writers. The model is still in its early stages of development and its output may not always be perfect. Additionally, ChatGPT is a pre-trained model and will generate text based on the patterns it has learned from the data it was trained on. Therefore, it’s crucial to fine-tune the model for specific tasks or industries by providing it with additional training data.
In short, ChatGPT is designed to assist with certain tasks rather than replace human workers. It is important for businesses to research and understand its capabilities before deciding to use it in their operations and fine-tune it for specific tasks or industries.
In that case, I wanted to see how ChatGPT could help me describe the relevance of a recent educational initiative conducted by one of our financial institution clients.
PLANITEER: Please explain why it’s important to teach fiscal responsibility to high schoolers.
ChatGPT: Teaching fiscal responsibility to high schoolers is important for several reasons.
Firstly, high school students are on the cusp of adulthood and are soon to be faced with financial decisions that will have a significant impact on their future. Teaching them about budgeting, saving, and investing at this stage in their lives can help them make informed decisions and avoid financial mistakes that could have long-term consequences.
Secondly, students who learn about fiscal responsibility in high school are more likely to develop good money habits that will serve them well throughout their lives. They will be equipped with the knowledge and skills they need to make smart financial decisions, manage their money effectively, and achieve their financial goals.
Thirdly, fiscal responsibility education can also help reduce the financial stress that many young adults experience as they transition into adulthood. It can help them avoid falling into debt and make more informed decisions about credit and loans.
Lastly, fiscal responsibility education can also help students develop important life skills such as critical thinking, problem-solving, and decision-making. These skills are essential for success in any area of life, not just in personal finances.
In conclusion, teaching fiscal responsibility to high schoolers is crucial in preparing them for the financial challenges they will face as they become adults. It empowers them with the knowledge and skills they need to make smart financial decisions, manage their money effectively, and achieve their financial goals. Furthermore, it can help to reduce financial stress and promote life-skills that are essential for their overall well-being.
Not a bad first draft! Stylistically, this looks like it was written by one of the high schoolers participating in the financial awareness workshop. The “firstly,” “secondly,” “thirdly”s won’t fly on the SAT essay section and they certainly won’t make it to the client’s website or social media accounts. However, ChatGPT provided several substantial points that could survive the culling of this text block.
Next, I challenged ChatGPT further with a more technical question related to a building product manufacturer client.
PLANITEER: How the Modern Farmhouse trend has increased the popularity of board and batten siding and rustic accents.
ChatGPT: The modern farmhouse trend has seen a resurgence in popularity in recent years, and this has had a significant impact on the popularity of board and batten siding and rustic accents in home design.
Board and batten siding, which is characterized by vertical wooden boards that are separated by narrow strips of wood called battens, is a popular choice for modern farmhouse exteriors because it adds a rustic and traditional feel to the home. It is often used in combination with other traditional exterior materials such as shiplap, metal roofing, and brick to create a cohesive and authentic farmhouse look.
Rustic accents, such as exposed wooden beams, reclaimed wood, and metal finishes, have also become increasingly popular in modern farmhouse design. These elements add character and warmth to the home and give it a sense of history and authenticity. They can be used in both the interior and exterior of the home, from the living room ceiling to the exterior shutters.
The popularity of the modern farmhouse trend can be attributed to the desire for a simpler, more authentic, and sustainable way of life. Many people are drawn to the idea of a home that is rooted in tradition and built with natural materials. The trend also emphasizes the connection to nature and the use of natural elements in the design.
In conclusion, the modern farmhouse trend has increased the popularity of board and batten siding and rustic accents in home design. These elements add character, warmth, and authenticity to the home and aligns with the current trend of people wanting a simpler, more authentic, and sustainable way of life. The use of natural materials and a connection to nature is highly emphasized in this trend.
This response astounded me. Minus the “in conclusion,” ChatGPT’s response could easily be added verbatim to a blog post or product page explaining this design trend. The prompt contained the specific points that I wanted to highlight and gave ChatGPT subjects to expand upon. I tested again with a more generic prompt and ChatGPT returned a more succinct response.
PLANITEER: Explain the Modern Farmhouse trend.
ChatGPT: The modern farmhouse trend is a design style that combines elements of traditional farmhouse architecture and decor with modern and contemporary design elements.
This style is characterized by a combination of rustic, natural materials such as wood and stone with clean, minimalist lines and a neutral color palette. The modern farmhouse look often includes exposed wood beams, shiplap walls, and large windows, as well as vintage and repurposed decor items. The trend also involves the incorporation of modern amenities, such as open floor plans and high-end appliances, into the farmhouse aesthetic. The trend is popular in both residential and commercial design and it’s often seen as a way of creating a warm and inviting space that feels both classic and current.
Just like with a contracted content writer, a detailed outline helps generate a more complete article. If you have certain points you’d like to highlight, include those in your query.
And lastly, the tough question.
PLANITEER: What should Prince Harry do next?
ChatGPT: As a language model, I do not have the capability to predict future events or make recommendations for individuals, specifically Prince Harry. He has recently stepped back from his royal duties, and it is uncertain what his next steps will be. He has expressed a desire to focus on causes that are important to him, such as mental health and environmental issues, and it’s possible that he will continue to use his platform to raise awareness and advocate for these causes.
It’s also possible that Prince Harry may pursue new opportunities in the private sector, such as business ventures, or explore other avenues of public service. The options are many and varied, and it ultimately depends on his own personal preferences and goals. The important thing is that he continues to use his platform and influence in a way that aligns with his values and that he is true to himself.
ChatGPT is one of the most advanced AI tools available today. It can assist advertisers with first drafts, simple tasks, and creative asks to dislodge writer’s block and finish projects faster. It’s not going to replace writers, and it’s not meant to. The more we work with AI tools like ChatGPT the more useful they will become.
And if anyone else is speculating on H&M’s next steps, reach out!