LifeBridge Health
Care Bravely.
How do you make your healthcare services stand out in a highly competitive local market?
Client Challenge
LifeBridge Health, a full-scale healthcare services provider in Maryland, wanted to raise awareness of their patient-first approach that puts people before profits. They wanted to inform and educate the community about LifeBridge Health as a local health staple that offers quality, compassionate care, a breadth of in-person and virtual services, and many of Maryland’s top doctors. But how do you do all of this in the face of strict HIPPA compliance regulations? Here’s how.
Planit's Solution
We successfully delivered against both awareness and engagement objectives by launching high visibility activations using Display, OTT, TV, and Radio across multiple lines of service (i.e. Pediatrics, Orthopedics, Oncology). Additionally, through a comprehensive overhaul of LifeBridge’s paid search strategy, the success was further validated by a 26% increase in CTR from the prior year.
To navigate rigid HIPAA compliance regulations, we integrated specialized solutions to give visibility and insight into campaign performance that is otherwise extremely limited.
The net result: more opportunities to gain and service patients through a more effective and efficient media campaign.
Mammothon
Mammothon is a yearly breast screening marathon event that encourages women who put off their screenings to get up-to-date by offering mammograms at several facilities in the Maryland area.
As a result of Planit’s involvement in the media program, screenings rose 60% from prior years, making a positive impact on LifeBridge’s business and the patients they serve.
Hello Brave
Healthcare isn’t one size fits all. LifeBridge Health offers a variety of high-quality care options to meet all your healthcare needs, they just needed help sharing the good news through media. Instead of taking a “one size fits all” approach to their Hello Brave campaign, Planit leveraged a mixture of high-impact digital and traditional executions across the state in a variety of spaces and places, including TV placements during the World Series. The cross-channel synergies created throughout the campaign resulted in a measurable year-over-year improvement of LifeBridge’s awareness and engagement metrics.
39MM
Impressions Served
2023
95%
Video Completion Rate
2023
244
New Program Participants
Conversion
