My Eye Dr.
More than new glasses, a whole new attitude.
Get out there, you got this.
Client Challenge
A global pandemic can put things like eye exams and new glasses on hold, and it did. But the dust had settled, the world was getting back to normal-ish, and it was time to put self-care into focus again.
Planit's Solution
The world was inviting us back. Back into the classroom. Back into the office. Back to reality. And with a whole new campaign, MyEyeDr. made things perfectly clear: Why just go back when you can…Go get ‘em!
Campaign Creative
Who doesn’t love a good double entendre? All at once, Go get ‘em was a call to action to get that eye exam and glasses AND a rally cry to go show the world what you’re made of. And ironically, our stylish-but-approachable monochromatic treatment was all about living life in full color.
Display & Social
We got everyone seeing 20/20 with paid digital and social ads. With a quick click, they could book an exam or share the love with friends (hopefully both).
Website
We brought the Go get ‘em vibe above the fold and front and center. Get that exam booked and let’s get school, work, and life back on track—and completely in style.
Outdoor
Looking up looks really, really good. And with MyEyeDr., so do you.
Point-of-Purchase
Is this an eye doctor’s office or a trendy fashion boutique? With this campaign on the windows and walls, the answer for patients and passersby was yes and yes.
