Preen Weed Preventer
Stopping the madness before it starts, impactfully and influentially.
How did Planit’s one-two punch prove to be the right mix of tough love?
Client Challenge
People go to ridiculous lengths to get rid of weeds. Hunting them down. Spraying them. Digging them. Pulling them. It’s ridiculous. And it never ends. Why would you do all of that when you could just prevent them altogether? Problem is, sometimes people don’t realize what they’re doing wrong until you hit them over the head…or, in this case, squarely in the jaw.
Planit's Solution
Stop it already. That was the sentiment of pretty much every part of this campaign. That is to say, stop going to ridiculous lengths to fight weeds only to get beaten time and time again. With this effort, we’re doing more than educating folks on the power of prevention, we’re performing a public service over here. Life’s too short to spend your precious time fighting weeds. You’re welcome.
CAMPAIGN CREATIVE
A series of over-the-top “weed fights” (we’ll let you guess who wins) are both visually arresting and equally humbling. When you consider the amount of muscle and sweat you put into weeding—not to mention the back pain, is it really hyperbole? Nah, the struggle is real.
WEBSITE
Flamethrowers. Jackhammers. Boxing gloves. They’re just some of the metaphorical lengths people go to in order to rid themselves of weeds. And the Preen website is the perfect place to showcase the preposterousness of it all.
DIGITAL display
Impactful social carousel and online display advertising gave us another way to strike hard and keep the hits coming. With each and every frame, the takeaway was the same: The best fight is the one that never happens.
INFLUENCERS
In Spring 2024, we partnered with two social media influencers to create video and static assets. The vibe was personal. The communication was credible. The message was clear: Preen is awesome. Weeds suck.
+1M
People reached
1.4M
Video views
539K
Engagements through our influencers
228.6M
Paid Media Impressions
1.74M
Paid Media Clicks
2.85M
Paid Media Video Views
