Glen-Gery
Building Design Impact.
How do you rebuild the perception of brick into an invaluable design element?
Client Challenge
Glen-Gery is a venerable brick manufacturer with over 130 years of hard-earned trust and expertise. They needed to alter the perception of brick from a familiar, dependable building material to a crucial design element that fulfills the unique visions of architects and design-builders.
Planit's Solution
Through bold, fashion-driven imagery and minimal, elevated, design-driven language, Planit helped Glen-Gery reinvent how they positioned their products—spotlighting brick’s color and textural facets with the feelings they evoke.
Fashion-Forward Ad Campaign
Our brand campaign leveraged how Glen-Gery’s exhaustive brick collection feeds a range of needs that go far beyond the purpose of construction. Glen Gery’s vivid textures, stirring colors, and material innovations are the building blocks of creative expression on par with the most sophisticated elements of the fashion world.
Multifaceted Product Campaign
To shed a spotlight on the striking textures and colors of Glen-Gery brick, we paired powerfully graphic, architecturally-driven depictions with evocative copy to tell compelling design stories.
BRANDING BRICK
Through a clean, modern design aesthetic, we established a striking new style for brick and the industry. We mixed thoughtful, clean typography with fashion-styled photography to elevate the design language of the Glen-Gery Brand.
CREATING AN IMMERSIVE BRICK EXPERIENCE
The Glen-Gery website needed to be more than a storehouse of brick products. So we transformed it into a dynamic and immersive space to pique interest, draw inspiration from fellow architects, discover new designs, and explore videos, podcasts, case studies, and more on a dedicated Design Channel.
ARCHITECTURAL REVELATIONS
Candid peeks into the minds of leading architects, our Sketched video series uncovers the design and style choices they use to craft brick in thoughtful, engaging, and surprising ways.
DESIGN STUDIO SPLASH
To announce the opening of Brickworks Philadelphia, New York, and Baltimore Design Studios in style, we used a comprehensive mix of video, social, collateral, and public relations. We invited architects into a design and shopping experience that was entirely new for brick.
NYFW EVENT FASHIONED FROM BRICK
To garner earned media coverage for the 2023 Glen-Gery Brick Styles catalog, our PR team collaborated with fashion design company Harmonia NY, rethinking the product catalog launch into a head-turning fashion show. The looks created for the models were inspired by the year’s new brick products.
17.8M+
New York Fashion Week
earned impressions
2.9M+
NY Design Studio Opening
earned impressions
