It’s not easy selling green. Especially in today’s wild west of medical cannabis regulations.
As marketers of medical cannabis in Maryland, we are limited in common tactics, or at least very restricted in what we can say or portray when marketing medical cannabis. For instance, even with major advancements enacted in the latest General Assembly session, the state’s Medical Cannabis Commission still requires that therapeutic claims be supported by substantial clinical evidence and include information on side effects or risks. Ads can’t be perceived as depicting recreational usage or the promotion of “intoxication” and can’t be placed within 500 feet of schools or other youth facilities.
Is this the end of the world? No, but it definitely requires you to think a bit harder when putting a plan together.
So what’s a marketer to do? How does one market such a heavily regulated product?
To read the full Baltimore Business Journal article, click here: http://bit.ly/2V3SokI