Planit

Growing more than crops.

How Planit is helping AGCO elevate its global leadership status.

Client:

AGCO

In the past two decades, AGCO—a Fortune 500 company—developed or purchased some of the most influential agricultural equipment brands in the world including Challenger, Fendt, GSI, Massey Ferguson, and Valtra.

They needed a fully integrated agency to help reposition their corporate brand, build awareness of their products and services, and increase market share through global unification of their core brands. Enter Planit.

KEY ELEMENTS TO OUR APPROACH

  • Corporate Rebranding

    Corporate Rebranding

    A whole new corporate brand essence ("Leading the way. Fearlessly.") and supporting marketing materials to foster company pride and bring new meaning to the AGCO brand.

  • Global Brand Summit Facilitation

    Global Brand Summit Facilitation

    Global branding workshops with the core tractor brands to define unified brand values, positioning, and visual identity across the various regions.

  • Revamped Social Media Presence

    Revamped Social Media Presence

    An engaging global social media presence that connects all of AGCO's core and ancillary brands through ongoing and intensively collaborative social media strategies.

  • Corporate Website Redesign

    Corporate Website Redesign

    A new AGCO corporate website and AGCO Parts website to establish a global platform that reflects their new brand identity, maximizes user engagement, and provides long-term growth for AGCO Corporate and its family of brands.

  • Fully Integrated Campaign Development

    Fully Integrated Campaign Development

    Myriad marketing and communications assets for internal and external audiences to help launch and adopt new business operation strategies such as Global Account Management, Global Platform Module Strategy, and AGCO Global Women's Network.

  • Launched New Service Initiatives

    Launched New Service Initiatives

    Helped grow knowledge of AGCO's scale of services such as Seeding and Tillage, Biomass, and Fuse™Technologies.

Farming means a lot of different things to a lot of different people.

Agricultural demands, trends and influences for a mid-size farm in Denmark can be vastly different than those for a small farm in Zimbabwe or a multimillion-acre commercial enterprise in South Carolina. Highly targeted social media programs allowed us to manage global variances with messages more appropriate, relevant and, therefore, impactful.

Albeit a good problem to have, AGCO’s core brands are used in different (and often disparate) parts of the world, with very little consumer awareness of their relatedness and/or manufacturing synergies. By helping to create a unified position for the parent brand, we were able to help galvanize internal audiences and promote cross selling opportunities and halo-effect goodwill across brands for commercial farms that were previously unaware of AGCO (and its brands’) powerful working relationships.

Increased Facebook fans by

+ 69%

Increased Twitter followers by

+ 121%

Grew the number of YouTube Channel subscribers by

+ 118%