In the past two decades, AGCO—a Fortune 500 company—developed or purchased some of the most influential agricultural equipment brands in the world including Challenger, Fendt, GSI, Massey Ferguson, and Valtra.
They needed a fully integrated agency to help reposition their corporate brand, build awareness of their products and services, and increase market share through global unification of their core brands. Enter Planit.
Agricultural demands, trends and influences for a mid-size farm in Denmark can be vastly different than those for a small farm in Zimbabwe or a multimillion-acre commercial enterprise in South Carolina. Highly targeted social media programs allowed us to manage global variances with messages more appropriate, relevant and, therefore, impactful.
Albeit a good problem to have, AGCO’s core brands are used in different (and often disparate) parts of the world, with very little consumer awareness of their relatedness and/or manufacturing synergies. By helping to create a unified position for the parent brand, we were able to help galvanize internal audiences and promote cross selling opportunities and halo-effect goodwill across brands for commercial farms that were previously unaware of AGCO (and its brands’) powerful working relationships.
Increased Facebook fans by
+ 69%
Increased Twitter followers by
+ 121%
Grew the number of YouTube Channel subscribers by
+ 118%