Curio GI
A Campaign with Guts.
Product Branding and Launch
Client Challenge
Curio Wellness, Maryland's premier medical cannabis brand, needed a powerful launch for their innovative cannabis product line designed to help patients with IBD, nausea, and loss of appetite. But how do you convince patients that Curio’s products work better than all of prescription drugs that have already failed them?
Planit's Solution
We created a full product identity and launched a multifaceted digital and print campaign showing patients how GI by Curio can help them get beyond their symptoms. And back to their best selves.
Back to what you love.
Through demographically representative lifestyle photography, we showed patients with chronic GI issues the light at the end of the tunnel. A before and after, if you will.
standing out through simplicity.
Planit designed the GI by Curio brand, the first of its kind in the Maryland medical cannabis market, using a palette of calming colors and simple, efficacious lettermarks.
bringing it all together.
We developed a consistent look and feel for the full GI by Curio product line, which features vapes, pills, and chews. And since each product delivers its own specific effects, we gave each subbrand its own calming color.
Soothe
For these nausea-alleviating aids, we chose the most soothing color of all: pink.
Stimulate
We chose a soft, yet stimulating yellow to help bring this appetite-inducing aid to life.
Comfort
For this gastrointestinal inflammation-relieving aid, we chose a soft, comforting purple.
Key Insight
Disease patient, Age 67
Key Insight
Disease patient, Age 67
