Curio OH
Sex, Drugs & Rockin' Roll-Out.
How do you tastefully launch a THC-infused intimacy oil designed for the bedroom?
Client Challenge
Curio Wellness, the largest seed-to-sale cannabis company in Maryland, needed to create buzz around a new product designed to boost arousal in women. But how do you market an intimate product without giving in to clichés, all while abiding by strict cannabis advertising regulations?
Planit's Solution
We created a full product identity and launched a provocative digital campaign based on a staggering statistic: only 6% of hetero women orgasm with a partner, compared to 91% of men. So, beyond simply increasing sales and awareness, we gave the product purpose. To help close the ever-widening orgasm disparity known as “the pleasure gap.”
Scroll down on me. ;)
Planit created a first-of-its-kind, sentient site that directed users (by name!) to…okay we’re just going to say it, “to pleasure it.” Let’s be honest, plenty of sites do that for users, but never the other way around. Until now.
Not shock value, real talk.
Instead of lewd and crude, we opted to empower women seeking healthy, medicinal ways to achieve greater pleasure in the bedroom.
Education begets titillation.
This interactive experience educated women how to use the product as well as providing details around its Golden Strawberry terpenes that are known to boost arousal.
An OH-mazing ending.
After all that scrolling down, mental stimulation, and pushing all the right buttons (hey, the site knows what it needs), it was time for the big finish.
An afterglow-inducing surprise.
Upon completion, as promised, we helped the user get there, too. With 15% off their first OH intimacy oil purchase. (It was the least we could do after all that hard work.)
See how it all came together.
Planit created the entire identity system for the OH product line including packaging, iconography, and a suite of in-store assets.
664%
Increase
Within days of the interactive site’s initial launch, social shares and word-of-mouth increased the company’s email sign ups by 664%
Clio
Winner
Clio Cannabis Awards - BRONZE
Addy
Winner
National American Advertising Federation ADDY Award - SILVER
