Curio Wellness - Missouri Flower Launch
Boldly going where no flower has gone before.
Hyperspace in a whole new market.
Client Challenge
Although Curio Wellness already had a presence in Missouri, it was only their edibles. Once they received clearance to sell flower, we had to do something really impactful. After all, the competition was vast and time was of the essence. Challenge accepted. Thrusters engaged.
Planit's Solution
We probably don’t need to explain the metaphor between outer space and the effects of cannabis, right? Without ever having to make a reference to getting high, we made it perfectly clear that something really big was coming to Missouri in 3…2…1…And once it did? It continued to be, you guessed it, out of this world.
CAMPAIGN CREATIVE
Nothing says “We’re launching” like…a launch.
And nothing says, this ain’t your typical flower like some beautiful, magical, spaced-out fun.
OUTDOOR
We took it even higher.
What a great way to encourage people to pick up some Curio flower on their evening drive. Or their morning drive, we don’t judge.
SOCIAL MEDIA & DIGITAL
Mission accomplished online.
Missourians could share the momentous news, find a dispensary, and become a part of it all.
MERCH & PROMOS
Astroswag
The campaign (and the flower!) must be good when people wanna wear it.
And they did.
– Wendy Bronfein, Co-Founder
– Wendy Bronfein, Co-Founder
