Toro Flex-Force
A Fully-Powered Launch.
How do you challenge the stigma that battery-powered tools force you to compromise on power and performance?
Client Challenge
Toro has been a household name for gas-powered outdoor lawn and garden equipment for over 100 years. But when it came to battery power, other brands were the consumers' pick. That’s a tough place to be when battery-powered equipment has been taking over America’s biggest retailers.
Planit's Solution
We created a campaign laser-focused on battery, charged with power, and unleashed it to new and younger homeowners who craved ease and simplicity to knock out their to-do list—not like the old guard who spent their weekends edging flowerbeds. This was a campaign without compromise.
Website
We designed and built a robust product microsite that was a lot of things: dynamic, animated, impactful, media-rich and, not the least of which, award-winning. Most important—the site educated consumers on what separated Toro from the competition, and connected directly to retailer sites to complete the conversion.
Social
We had to make sure our visual impact and confident message translated to social media successfully. Good news: it did.
Retail
We took A+ content to the next level, developing design systems and assets to deepen Toro’s presence and drive sales on retail sites consumers know and love.
Display
Online display advertising made up a significant part of the media plan; therefore, so did the creative. Simply and effectively.
Video
To feel the power of the Toro Flex-Force line-up, you really need to see it in action. Planit created product vignettes, digital video, and commercial spots to show how well these battery products kick grass.
Renders
We created over 175 renders for use online, in video, and anywhere else we needed awesome product shots from every angle. Product didn’t exist yet? Who cares—we took care of it.
