Toro Haven Smartyard
The Future of Mowing is… Not Mowing.
How do you get homeowners to trust a robot to do their lawn work?
Client Challenge
Toro just perfected the fully connected outdoor experience with the Haven smartyard system. And leading the charge? The Haven robotic mower. The problem is customers are used to current autonomous mower technology that, quite frankly, doesn’t cut it. On top of that, there are other consumers who are skeptical of the entire category.
Planit's Solution
We created 3D renderings, distinctive branding, a dynamic web experience, and launch assets to help customers envision how the Haven smartyard system seamlessly integrates into their lives. And gives them more time to enjoy their outdoor space.
Rooted in Strategy
Planit developed a comprehensive strategy to demystify, demonstrate, and define the new product category, positioning Toro as the leader in smart yard solutions. Right where it belongs.
Smart Storytelling
The Haven robotic mower serves an extension of the modern, chore-free lifestyle that our audience strives to attain. So we mirrored the user-friendly experience of other smart home products for the Haven website. Through sleek imagery and clear messaging, we then dive deeper into Haven’s innovative technology and features, solidifying it not just as a mower, but as a sophisticated addition to the smart home.
Aspirational Assets
We created a wide variety of custom photographic assets to show homeowners what their yard (and life) could look like with the fully automated Haven smartyard system.
Cutting-Edge Technology
With revolutionary vision mapping navigation and unrivaled smartzone mowing, it was imperative that we bring the Haven robotic mower’s technology to life in heroic but easily digestible features.
Built for the Future
From logo to packaging to voice, we created a tech-forward brand that can both live on its own and within the umbrella of the Toro brand. It’s advanced technology brought to you by one of the most trusted names in lawn and garden equipment.
Developed from the Ground Up
Leveraging a cutting-edge responsive framework developed by our team, the Haven website seamlessly adapts to any device. It’s designed to reflect Haven’s technology: as visitors scroll, the website subtly animates elements, mimicking the mower’s intelligent navigation across a lawn.
Cutting Through
We generated significant pre-launch buzz and excitement through relevant media outlets and influencers, ultimately driving pre-orders and email signups. The campaign’s focus on education and demystification helped to overcome initial skepticism about robotic lawnmowers, while highlighting the convenience, safety, and time savings Haven delivers.
